AI SEO Sydney
Be the business ChatGPT, Gemini, Perplexity and Google AI Overviews recommend
AI SEO in Sydney, done by senior people: we optimise your business to be discovered and recommended by ChatGPT, Google Gemini, Perplexity and Google AI Overviews, layered on top of your traditional SEO. The work is done by Blake P., founder, and Girish Kishore Sawlani, Head of Strategy & Growth, not an account manager. SEO for generative AI is new ground, so start with the free AI visibility check below to see where you stand today.
- No lock-in contracts
- llms.txt on every engagement
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
AI Visibility Score Calculator
Enter your website URL to instantly discover how visible your business is to AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
We'll analyse your schema markup, content structure, and AI-readiness signals
Analysing Your Website
Checking AI visibility signals...
Your AI Visibility Score
Your website has significant room for improvement in AI search visibility. Key areas need attention to compete effectively.
Or start with an SEO audit to see where you stand.
Why AI platforms skip most businesses
How Sydneysiders find a business has changed, and AI platforms only recommend the businesses they understand.
Missing from the answer
Ask ChatGPT “who’s the best plumber in Chatswood?” and it answers from what it already knows: entity signals, citations, structured data and content quality. If you’re not in that picture, you’re not recommended.
Answered before the click
Google’s AI Overviews sit above the ten blue links and answer the query directly. You can rank on page one and still never get the visit.
Nothing for AI to read
Without schema markup, AI models guess, and often skip you. Long prose gives an AI Overview nothing self-contained to quote.
Traditional SEO vs AI SEO
More customers is still the goal; the playbook is different. AI visibility is layered on top of your traditional SEO, never instead of it.
| Topic | Traditional SEO | AI SEO (what we do) |
|---|---|---|
| How customers search | Traditional SEO:“plumber chatswood” | AI SEO (what we do):“Who’s the best rated emergency plumber near Chatswood that’s available today?” |
| Where you show up | Traditional SEO:Google’s ten blue links | AI SEO (what we do):ChatGPT responses, Gemini answers, AI Overviews and Perplexity citations |
| What earns the spot | Traditional SEO:Backlinks and keywords | AI SEO (what we do):Entity authority, structured data and citation trust |
| Success metric | Traditional SEO:Organic traffic and keyword positions | AI SEO (what we do):AI mentions, citation rate and how often you’re recommended |
The CITE Framework: what our AI SEO covers
Four pillars sit behind every engagement: Citations, Intent mapping, Technical schema and Entity building. Whatever you call it (GEO, AEO or AI SEO), each pillar works on one way AI platforms find, judge and recommend a business.
Citations and intent mapping
- Citations from .edu.au, .gov.au and industry-body sources, and digital PR that earns brand mentions in the publications AI models learn from
- Directory consistency across 60+ Australian citation sources, with Wikipedia and Wikidata entities where eligible
- AI prompt research: what Sydneysiders actually ask ChatGPT, down to the long-tail conversational queries
- Question-and-answer content built on the inverted pyramid, with quotable snippets for AI Overview citations
Technical schema and entity building
- LocalBusiness, Service, Product and Review schema
- FAQ and HowTo schema for direct answers, and Speakable schema for voice assistants
- llms.txt and robots directives written for AI crawlers
- Knowledge Graph presence checked and improved, with N.A.P. data consistent across the Australian web
- Brand entity signals through co-occurrence and co-citation, plus an AI-ready Google Business Profile
Lock-in contracts
Month to month. Performance earns retention, not paperwork, with transparent reporting every month.
This site has an llms.txt
Like robots.txt for AI models, it tells them what a business does and how to recommend it. We set one up on every AI SEO engagement.
Reported every month
Monthly reporting on your AI Visibility Score, AI Overview citations, ChatGPT and Gemini mentions and AI referral traffic.
- ChatGPT
- Gemini
- Perplexity
- AI Overviews
The foundations AI answers draw on
Each shows one part of what AI platforms read: answers to the exact question, structured data and entity signals. Figures are from the published case studies.
Direct SMS
Educational guides, comparison pages and integration documentation, plus content on Australian compliance and local support for “Australian SMS provider” searches.
Read the case study →Complete Education Australia
Course structured data with intake dates, duration, fees and delivery mode qualified listings for rich results. Comparison pages caught decision-stage searches.
Read the case study →HealthScope Medical Centres
Each medical centre got its own optimised Google Business Profile, location page and location-specific schema markup, within AHPRA advertising rules.
Read the case study →What clients say
“They understood healthcare compliance and local search. Our new patient enquiries grew significantly within four months.”
“The results speak for themselves. We went from invisible to dominating our category in organic search.”
“SEO Sydney has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. They created a tailored SEO plan that delivered real, measurable results.”
“Blake's team understood our niche immediately. We now own the top spots for every DPF keyword in Australia.”
Also: Mechanic Desk (+3,000% organic traffic, on a rebuilt architecture with schema markup for SaaS products). See all case studies.
Got your score?
Talk it through in a free 30-minute strategy meeting: what the score means for your business, and which fixes come first.
How we get you AI visibility
From your first conversation to monthly tracking.
- Free, 30 minutes
Strategy meetingFree
Bring your check score. We learn your business and goals before we recommend anything.
How AI sees you now
How AI platforms currently see and mention your business, and where your schema, entity signals and content fall short.
Entities and schema
Your presence built across knowledge graphs and the sources AI models reference, with structured data and an llms.txt file AI systems can parse.
- Ongoing
Monitor and optimise
We track AI mentions and keep improving. Initial gains usually show in 2–4 months; consistent recommendations take 4–6.
Find out how AI platforms see your business
Here’s what happens next:
- You tell us about your business and your website
- We reply within 24 hours to book a time
- A free 30-minute meeting: how ChatGPT, Gemini and AI Overviews are likely to see you, and what would get you recommended
The people who do the AI search work
No account managers and no juniors. The people who audit how AI platforms see your business are the people who fix it.
Blake P.
Founder & DirectorFounder of SEO Sydney, with 20+ years in search. Digital Director roles across multiple startups; deep expertise in enterprise architecture, emerging technology and AI-native business systems.
Girish Kishore Sawlani
Head of Strategy & GrowthA Digital Strategist with over a decade of experience in data-driven digital strategy for SaaS and eCommerce businesses. MBA (Professional) from Bond University.
Prefer to talk first? Call 0439 801 764 · About our team
What is AI SEO and how is it different from traditional SEO?
AI SEO, also called Generative Engine Optimisation (GEO), gets your business discovered and recommended by ChatGPT, Google Gemini, Perplexity and Google AI Overviews. Traditional SEO ranks you in the ten blue links through backlinks and keywords; AI SEO adds entity building, schema markup, citation authority and content AI models can cite. The two are complementary: strong traditional SEO is the foundation AI platforms build on.
Do you do SEO for generative AI in Sydney?
Yes. SEO for generative AI, AI search optimisation and ChatGPT SEO all describe the same work: making your Sydney business the source an AI answer draws on. That means entity consistency across the web, answer-first page structure, structured data that mirrors the page, original content worth citing, and a measurement set-up that tracks AI referrals in GA4. It sits on top of conventional SEO rather than replacing it.
How do I get my Sydney business mentioned in ChatGPT?
It comes down to four signals: consistent NAP data across 60+ directories, citations from authoritative Australian sources, comprehensive schema markup and content that makes your expertise obvious. The CITE Framework builds all four, and most Sydney businesses see a first ChatGPT mention within 3–4 months.
What are Google AI Overviews and why should I care?
They’re AI-generated summaries, powered by Google’s Gemini model, that sit above the traditional results and answer the query directly, often without a click. You can rank on page one and never be visited. Getting cited takes structured data, topical authority, concise quotable content and strong E-E-A-T signals. Read our deep-dive on AI Overviews.
What is an llms.txt file and do I need one?
Think of it as robots.txt for AI models. The file lives in your site’s root directory and tells Large Language Models who you are, what you do, where you’re based and what you want to be recommended for. The standard is still emerging. This site has one, and every AI SEO engagement we run includes one.
How long does AI SEO take to show results?
Initial improvements typically show in 2–4 months. Schema changes can affect AI Overviews within weeks; ChatGPT and Gemini mentions depend on when those models next update their training data. Consistent recommendations usually take 4–6 months. A dentist in a less competitive suburb may see results sooner than a law firm in the CBD.
How much does AI SEO cost in Sydney?
It depends on your current digital footprint, how competitive your industry is and the scope of work. Schema and visibility work can be a one-off project; ongoing entity building and content optimisation is a monthly engagement. Run the free AI visibility check on this page, then book a free 30-minute strategy meeting for a tailored quote. No lock-in contracts.
AI search and SEO by industry
AI platforms recommend each industry differently. Read the Sydney guide for yours.