SEO Audit Sydney
Find out exactly what’s holding your rankings back
Our senior team examines your site by hand across technical health, content, backlinks, local signals and schema, then gives you a prioritised action plan, not a 40-page PDF of jargon. Every fix comes with instructions, a time estimate and its expected ranking impact.
- Manual audits from $800
- Done in 5–10 business days
- 30-minute walkthrough call
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
- Technical healthPass
- Page speedFix
- On-page SEOPass
- Content and keywordsFix
- Local and MapsPass
- AI search visibilityFix
Problems that don’t announce themselves
Rankings slip quietly while competitors who’ve fixed these issues move past you. These are common issues we find in Sydney website audits.
Crawl budget wasted
Tag archives, parameter URLs, internal search results and thin paginated pages soak up Google’s crawl allocation, so new pages get indexed more slowly.
Missing or broken schema
No FAQPage schema on service pages, duplicate schema blocks, wrong aggregateRating values and required fields flagged in Search Console.
Pages competing with each other
When several pages chase the same keyword, Google can’t tell which one to rank. Usually none of them ranks well.
AI visibility check vs comprehensive manual audit
Most businesses start with the check to spot the most urgent issues, then commission a manual audit to build a complete 12-month optimisation roadmap.
| Topic | AI visibility check | Comprehensive manual audit |
|---|---|---|
| Done by | AI visibility check:Our automated tool, on our homepage | Comprehensive manual audit:Our senior team, by hand |
| Time | AI visibility check:60 seconds | Comprehensive manual audit:5–10 business days |
| Looks at | AI visibility check:Schema depth, content structure, FAQ coverage, local signals, trust indicators and answer-readiness | Comprehensive manual audit:Your full site crawl, examined manually, plus the top 3 ranking competitor pages and your complete backlink profile |
| You get | AI visibility check:An AI search readiness score | Comprehensive manual audit:A prioritised 90-day action plan with time estimates per fix, a detailed report and a 30-minute walkthrough call |
| Cost | AI visibility check:Free | Comprehensive manual audit:$800–$2,500 |
What our SEO audit covers
The manual audit goes well beyond automated tools: crawl allocation, rendering, link profile, competitor gaps and AI search readiness, examined by a person.
Technical and speed
- Crawlability, indexation, XML sitemaps, robots.txt, canonicals, HTTPS, redirect chains, 404s, duplicate content, hreflang and response codes on every page
- Core Web Vitals (LCP, INP and CLS) on real devices, plus server response, render-blocking resources, images and JavaScript bundles
- Crawl allocation and JavaScript rendering, checked against the output Google actually sees
- Every schema type checked, from LocalBusiness and FAQPage to Product, with rich result errors and duplicate blocks
Content, links and local
- Content quality: thin pages, keyword cannibalisation, heading hierarchy, E-E-A-T signals and gaps against ranking competitors
- Backlink profile: referring domain quality, anchor text distribution, toxic links and the backlink gap to your competitors
- Local signals: Google Business Profile completeness, NAP consistency across Australian directories, citations, review velocity and suburb-level opportunities
- AI search readiness: how your content appears to generative AI, and whether you’re eligible for AI Overviews
- Competitor benchmarking: the three pages outranking you for your primary keywords, and exactly why
Minute walkthrough call
A detailed report and a 30-minute walkthrough come with every paid audit, so briefing your developer or team is straightforward.
A plan, not a PDF of jargon
Every issue is ranked by expected ranking impact and implementation effort, with what to change, why it matters and how.
Ready to implement
A prioritised 90-day action plan, with implementation instructions, a time estimate and the expected ranking impact for every fix.
- Impact
- Effort
- Time estimate
- Instructions
SEO audit pricing
The price of a manual audit depends on how big your site is.
Every engagement starts with a free 30-minute strategy meeting.
Book a strategy meetingSome clients implement the plan themselves; most have us do it. Not sure which size you are? Ask in a free 30-minute strategy meeting.
What fixing the right things looks like
The value of an audit is in the fixes. Figures are from the published case studies.
Complete Education Australia
Migration-safe SEO protected rankings through a relaunch: full recovery, then traffic doubled on the new site.
Read the case study →Mechanic Desk
A rebuilt site architecture with proper internal linking, schema markup and performance work, then a landing page for every feature.
Read the case study →Are You Selling
Pages for each make, model and condition filled the seller-intent gaps the big marketplaces left open.
Read the case study →What clients say
“SEO Sydney has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. They created a tailored SEO plan that delivered real, measurable results.”
“We went from page three to owning the top results. The phone hasn't stopped ringing since.”
“The results speak for themselves. We went from invisible to dominating our category in organic search.”
“Blake's team understood our niche immediately. We now own the top spots for every DPF keyword in Australia.”
Also: Aircon (+171% organic traffic and +88% direct traffic). View all case studies.
Wondering what an audit would find?
Book a free 30-minute strategy meeting. We’ll talk through what you’re seeing and whether a full audit makes sense for your site.
Our SEO audit process
Four stages, 5–10 business days, one prioritised plan.
Discovery and crawl
Every URL crawled and mapped, from status codes and redirects to canonicals and sitemap entries, then checked against what Search Console says Google knows.
Competitor benchmarking
The three pages outranking you for your primary keywords, and why: content depth, authority, technical set-up and local signals. That shows the shortest path to closing the gap.
Technical deep dive
Crawl allocation, JavaScript rendering, Core Web Vitals root causes, schema and canonical structure, examined by hand.
- 5–10 business days
Report and action plan
Every issue ranked by expected impact, sorted by effort and paired with specific instructions. We walk you through it on a 30-minute call.
Not sure where to start?
Here’s what happens next:
- You tell us about your website
- We reply within 24 hours to book a time
- A free 30-minute meeting: the likely causes behind what you’re seeing, and whether a manual audit is worth it
What is an SEO audit and why do I need one?
It’s a diagnostic of your site’s search health. It finds the technical issues, content gaps and missed opportunities holding your rankings down, most of them invisible to the untrained eye, and turns them into a clear, prioritised roadmap.
How much does an SEO audit cost?
The AI visibility check on our homepage is free and gives you results in 60 seconds. Comprehensive manual audits with expert analysis start from $800 for small sites, up to $2,500 for large enterprise websites. All paid audits include a detailed report and a 30-minute walkthrough call.
How long does a full SEO audit take?
A comprehensive manual audit takes 5 to 10 business days, depending on size and complexity. Small sites under 50 pages are typically done within a week; larger sites, or those with complex technical architecture, can take up to two weeks.
What does your audit check that basic online tools miss?
Basic tools check on-page factors only. Our audit adds a manual review of site architecture, JavaScript rendering, crawl budget, gaps against your specific Sydney competitors, backlink toxicity, content quality against Google’s Helpful Content criteria, and AI search readiness, with recommendations ranked by impact.
Will the audit tell me exactly what to fix?
Yes. Each recommendation spells out what to change, why it matters and how to do it. Fixes are grouped as quick wins, medium-term improvements (1 to 4 weeks) and strategic work, and the 30-minute walkthrough means you can brief your developer or team with confidence.
How is your AI visibility check different from other basic SEO tools?
Basic tools look at title tags and meta descriptions. The check measures your readiness for AI-powered search, including Google AI Overviews, ChatGPT and Perplexity: schema depth, content structure for AI extraction, FAQ coverage, local signals, trust indicators and answer-readiness.
How often should I audit my website?
A comprehensive audit at least once a year, with quarterly quick checks using our AI tool, and again after any redesign, platform migration or major content change. Google updates its algorithms several times a year, so a site that was sound 12 months ago may have new issues today.
Further reading
Two fixes that come up in many audits, explained in our Learning Hub.