Magento SEO Sydney
SEO built into the platform, not bolted on
Magento gives you more control over your catalogue, URLs and checkout than any hosted platform. That control is exactly why it needs SEO from people who understand it. We work on the catalogue structure, URL rewrites, indexers and theme, alongside your developers.
- Adobe Commerce and Open Source
- Luma and Hyvä
- No lock-in
- Free 30-minute strategy meeting
- Since 2006
- No lock-in contracts
One rule per template fixes thousands of pages at once.
Where Magento stores lose rankings
Layered navigation that spawns endless filter URLs, rewrite tables full of redirect chains and a slow origin without a working cache are where Magento stores lose rankings.
Most of these are invisible in the admin panel. They only show up in crawl data and search results.
Endless filter URLs
Left open, layered navigation generates an effectively infinite set of filter URLs. Googlebot spends its crawl there, and the category pages that should rank are crawled less often.
Rewrite tables full of chains
Magento 1 to 2 migrations, replatforming and category restructures leave chained and looping redirects. Each hop leaks signal and slows the crawl.
A slow origin
Without a working full-page cache, or with extensions constantly invalidating it, Magento serves slow HTML. No amount of front-end tuning fixes that.
What Magento can’t fix for you
Ownership cost, the Luma theme, your edition and developer time each cap what SEO can do, so the plan covers maintenance checks, theme options, extensions and a roadmap sized to your team.
Magento is a serious platform with serious running costs. These limits are worth knowing up front, because no amount of optimisation removes them.
| Topic | The limit | How we plan for it |
|---|---|---|
| Ownership cost | The limit:Hosting, Adobe’s security patches and extension updates that can clash | How we plan for it:We check maintenance is happening, because fixes don’t hold on an unpatched store |
| Luma theme | The limit:Its JavaScript architecture caps page speed | How we plan for it:We tune what Luma allows, and scope Hyvä or a PWA front end where needed |
| Edition | The limit:Live Search, B2B accounts and Page Builder belong to Adobe Commerce | How we plan for it:On Open Source, we plan extensions or custom work instead |
| Developer time | The limit:Most SEO changes are code and configuration | How we plan for it:We size the roadmap to the team you have, and say so up front |
What our Magento SEO covers
The work covers facet indexing rules, canonical and URL key settings, a clean rewrite table, complete Product schema, Core Web Vitals and store views, shipped as tickets your developers can use.
Magento SEO is mostly architecture. Each area below is a decision the platform lets you make, and each has a right answer for search.
Architecture and crawl
- A technical audit: crawl analysis, layered navigation, the rewrite table, indexer and cache setup, theme performance and structured data
- Facet indexing rules: which filter combinations earn an indexable page, and which are canonicalised or blocked
- Visibility, canonical and URL key settings so one page carries the signals for each configurable product
- A category hierarchy, anchor categories and URL suffixes designed for clean, stable paths
- A cleaned-up rewrite table and a documented redirect map
Speed, schema and store views
- Product schema finished for variants, offers, availability, review snippets and GTINs
- Core Web Vitals work on Luma, and advice on Hyvä where the theme itself is the ceiling
- hreflang, canonical and sitemap handling across store views and multi-store setups
- Category content that describes the range, so each category has something to rank with
Editions we plan for
Adobe Commerce or Magento Open Source. We plan around the edition you run, not the one in the sales brochure.
We work with your developers
Recommendations ship as tickets: the setting, the module, the theme file and the reason. No vague audit PDF, and no admin changes that break on the next deploy.
Measured every month
Search Console, crawl logs and revenue by category show what moved.
- Revenue by category
- Indexation
- Crawl activity
- Rankings
Growth built on structure
Complete Education Australia kept its rankings through a relaunch with URL mapping and redirects, and Mechanic Desk grew on a rebuilt architecture with a page for every feature.
Two sites where migration and architecture work drove the growth. Neither is a Magento store. Figures are from the published case studies.
Complete Education Australia
URL mapping, redirects and content preservation through a relaunch, plus a landing page and structured data for every course.
Read the case study →Mechanic Desk
Site architecture rebuilt with proper internal linking, schema and performance work, then a landing page for every feature and use case.
Read the case study →What clients say
“The results speak for themselves. We went from invisible to dominating our category in organic search.”
“They understood healthcare compliance and local search. Our new patient enquiries grew significantly within four months.”
“SEO Sydney has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. They created a tailored SEO plan that delivered real, measurable results.”
More results: Are You Selling (237% organic traffic growth). See all case studies.
Short on developer time?
Book a free 30-minute strategy meeting. We’ll be straight about what your team can implement, and in what order.
Our Magento SEO process
Four phases take you from a free strategy meeting through a technical audit and an architecture plan to tickets your developers implement, measured by revenue per category.
Designed for developer teams, with measurable accountability at every phase.
- Free, 30 minutes
Strategy meetingFree
We learn about your catalogue, store views, edition and development team before recommending anything.
Technical audit
Crawl analysis of the live store, layered navigation and rewrite table review, indexer and cache setup, a theme performance baseline and a store-view map.
Architecture plan
Category hierarchy, facet indexing rules, canonical and robots logic, URL key conventions and the redirect map, written as decisions your developers can implement and defend.
- Ongoing
Implement and measure
Tickets, code review and staging tests with your developers, then Search Console, crawl logs and revenue by category to show what moved.
Ready to get your Magento store ranking?
Here’s what happens next:
- You tell us about your store, edition and developers
- We reply within 24 hours to book a time
- A free 30-minute meeting: where your configuration is costing rankings and what we’d fix first
Rated 4.9 on Google
- Allison L.★★★★★
Last year, we teamed up with SEO Sydney to develop our new website, and we are absolutely thrilled with the outcome! The team was highly professional, responsive, and truly attentive to our needs.
Business Owner - Michael K.★★★★★
SEO Sydney has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. They created a tailored SEO plan that delivered real, measurable results.
Managing Director - Sarah R.★★★★★
Kane was fantastic to work with — flexible with deadlines, approachable with questions, and always attentive to our needs. His expertise led to significant improvements in our SEO performance.
Operations Manager
Why does Magento need specialised SEO?
Because most of Magento’s SEO behaviour is configuration, not content. Layered navigation, configurable products, URL rewrites, store views and the theme stack each create problems that only show up in crawl data, and each is fixed in the platform, not with a plugin.
Is Magento good for SEO?
Magento gives you more control than any hosted platform: URL structure, canonical logic, structured data, caching and the theme are all yours to shape. That cuts both ways. A well-configured store is very strong in search; a default one leaks crawl budget and speed.
Do you work with Adobe Commerce or Magento Open Source?
Both. The SEO fundamentals are the same; what differs is which features are built in. On Adobe Commerce, capabilities such as Live Search and B2B accounts come with the platform. On Open Source they need extensions or custom development. We plan around the edition you actually run.
Will you need access to our developers?
Yes. Magento SEO changes are made in configuration, modules and theme files, so we work alongside your development team and deliver changes as tickets they can review and deploy. If you don’t have developers, we can scope the work with an agency you choose.
How do you handle layered navigation and filter URLs?
We decide which filter combinations deserve indexable pages, canonicalise or block the rest, and control how Googlebot crawls what remains. The goal is one strong URL per category and per meaningful filter, and no crawl budget spent on permutations that will never rank.