SEO Topic Cluster Model

SEO Topic Cluster Model

SEO Topic Cluster Model With every breakthrough in the world of technology, culture and human behavior undergo tectonic shifts. In today’s world, content production has been disrupted not only because search engines are getting smarter but also because users are scavenging the content like never before. This has made the ever so abundantly used long-tail […]

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Consistency Is Key – Building SEO Through SEO Strategic Content

Consistency Is Key – Building SEO Through SEO Strategic Content

You’ve started a website for your business and have been posting blog posts regularly for the past few weeks. As time goes on, it becomes more and more strenuous to maintain consistency in your post content that you’re happy with. Sound familiar? This is a common problem for those starting out in the blogging world. […]

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Chatbots – Can They Improve SEO?

Chatbots – Can They Improve SEO?

Last year we wrote about how Google Voice Search is already affecting SEO practices. We predicted that websites will soon (or even now!) need to start adapting new SEO strategies due to the increasing popularity of voice search platforms. SEO specialists should therefore start thinking about shifting their focus from single keywords to using conversational […]

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Google Maccabees Update: Investigation & Analysis

Google Maccabees Update: Investigation & Analysis

The Maccabees update rolled out in early December, and several websites noted traffic drops of anywhere between 20-30%. Google refused to acknowledge it as an update, calling it “several minor changes” to the Google core algorithm. Despite their reassurances, the data tells a very different story. Minor though the changes may have been, their impact […]

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Google Lens – Discovering The World Through The Next Level Visual Search Engine

Google Lens – Discovering The World Through The Next Level Visual Search Engine

Many years ago a friend of mine mentioned how nice it would be if you saw a stranger on the street wearing a clothing item you fancy, and right there on the spot you could take a picture and your phone would recognise and advise where and for what price you could purchase it. Maybe […]

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What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

Cross-Device Retargeting Especially in the last few years, the Internet has proliferated at an unprecedented rate and made its way to the helm of consumers’ everyday lives. The average Australian now owns at least 3 connected devices and displays the tendency to switch between devices depending on their usage preferences. Earlier, users browsing a specific […]

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What Are Schema Markups for Service Industries?

What Are Schema Markups for Service Industries?

In the world of search engine optimisation, schema markups or structured data is another necessary component to understand if you want to boost your companies’ search results. A schema markup is a code of semantics that is created in order for the company to generate informative results for users. All industries can benefit from utilising […]

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How To Remove Ghost Spam With Google Analytics

How To Remove Ghost Spam With Google Analytics

Spam is a result of data received communicating fake results of a website hits, these can be in the form of either Ghost or Crawler spam. In order to filter ghost spam traffic from your website, you must first detect which type of spam you are dealing with. Read on to learn more about how […]

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PPC & SEO Landing Pages: More SEO From Your PPC Bid

PPC & SEO Landing Pages: More SEO From Your PPC Bid

There is a notion that PPC is an expensive investment compared to SEO. But, considering the time, money, and energy that a business or individual would invest into optimising their SEO landing page for a search engine ranking, would it be more effective to gain brand awareness and research insights into what PPC can offer? […]

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Are Hashtags the New Keywords?

Are Hashtags the New Keywords?

As a majority of you would probably know by now, the social media world is very much-so starting to take over every corner of the Internet, and for a company looking to boost their SEO and extend their customer base, using hashtags as keywords for social SEO is a very relevant topic. Using Hashtags as […]

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