How To Do Instagram SEO Well
Being present on social media is becoming imperative for any business these days. Instagram is one of the places where customers seem to be these days. In June 2018, Instagram reached a milestone of 1 billion users.
Instagram is a highly visual social network, allowing brands to showcase their products in aesthetically pleasing way. What’s more, the network now gives businesses an option to use shoppable posts, which allows for including product description, tags, prices and links to individual online stores.
However, none of these features will be of much use to you unless you make your account easily discoverable. This is where SEO tactics and strategies come in! In this video, we will take you through our top tips on how to do Instagram SEO well. We believe these will help you increase your exposure to new customers and increase your revenue.
Hashtags are the new keywords.
To rank well on Instagram and show up at the top of the results page, you need to choose the right hashtags, as hashtags are how most people search for content they’re interested in on Instagram. However, it is not easy to rank for any hashtag you want, as some of them will be quite competitive.
You should start by researching the hashtags related to your brand, product or service, and then choosing the ones you think you will be able to rank for. If you’re just starting out, aim to use hashtags with a few hundred posts only. Once your following starts ramping up, gradually start incorporating more popular keywords into your arsenal.
Another tip is to use hashtags which are linked to the so-called repost accounts, which feature their favourite images for the hashtags they focus on. This is a great way to gain additional exposure – however, your graphic content needs to be great to be featured.
Hashtags are not the only tool you should be making the most of on Instagram. Whenever you post, you should always use the geo tagging option for your posts. This is another way to gain additional exposure as people who will be looking for particular products or services close to where they are will be more likely to stumble upon your business.
AdWeek reports that using geo tagging can increase engagement with Instagram posts by 79%. This in turn will boost your visibility as engagements with posts are one of the top deciding factors in Instagram’s algorithm. This is why there is no reason why you shouldn’t be taking advantage of this useful feature!
Content, content, content.
Both of the tactics we just mentioned are useful, however they will get you nowhere if your content is not top notch. Remember – beautiful visuals are everything! Instagram is mostly about good photos, after all. If you’re churning out spammy content that no one enjoys, even the best SEO strategies won’t help. You need to find out what it is that your audience enjoys seeing and provide exactly that.
There are many SEO strategies that you can implement on Instagram. However, you need to remember that SEO by itself is not enough to rank and then convert. You need to provide your audience with useful content they will enjoy. This goes both for ranking your website on Google and your profile on Instagram.