SEO Blog

Creating & Optimising your Google Business Listing | Step-by-Step

Creating & Optimising your Google Business Listing | Step-by-Step

Learn How To Create and Optimise Your Google Business Listing So That Your Business Stands Out Above The Rest Creating and optimising your Google Business Listing (also known as Google Places or My Business Page) is a great way to attract local customers and build revenue for your business. This step-by-step guide will help you […]

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Find & Fix Broken Links – Fight the Terrors of 404 Errors!

Find & Fix Broken Links – Fight the Terrors of 404 Errors!

Broken links are “dead ends” in a website that should be found and fixed as soon as possible. Not finding and fixing broken links can be detrimental to your ranking for a few reasons: They negatively affect the user experience as website visitors are redirected to pesky error pages such as “404 Not Found”; They […]

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What Is A Dynamic Website And How Can Dynamic Content Improve SEO?

What Is A Dynamic Website And How Can Dynamic Content Improve SEO?

What is dynamic content? Dynamic content refers to 1. Content in the form of text, imagery and video, that changes and updates based on the pre-collected information it receives from the interests and past behaviour of its users. 2. Content in the form of text, imagery and video that updates based upon code and program […]

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Hidden Rank Keywords. Discovering and Implementing

Hidden Rank Keywords. Discovering and Implementing

Discovering Hidden Rank Keywords The majority of campaigns that involve content begin with strong keyword research. Unfortunately, the majority of marketers are lacking proper keyword research procedure. While majority of the consumers search for keywords that have high search volumes, these keywords can be highly competitive and difficult to rank for. Marketers need to be more […]

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What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

Cross-Device Retargeting Especially in the last few years, the Internet has proliferated at an unprecedented rate and made its way to the helm of consumers’ everyday lives. The average Australian now owns at least 3 connected devices and displays the tendency to switch between devices depending on their usage preferences. Earlier, users browsing a specific […]

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Schema Markups for Service Industries: What They Are & How To Use Them.

Schema Markups for Service Industries: What They Are & How To Use Them.

In the world of search engine optimisation, schema markups or structured data is another necessary component to understand if you want to boost your companies’ search results. A schema markup is a code of semantics that is created in order for the company to generate informative results for users. All industries can benefit from utilising […]

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SEO vs PPC

SEO vs PPC

When conducting a digital marketing campaign there are two main search avenues a business can action. An SEO campaign or through paid means, known as PPC. Organic SEO is the phrase used to describe processes to obtain a natural placement on search engine results pages. On the other hand, pay-per-click (PPC) is a way of buying […]

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Google Algorithm Updates Fred & Possum

Google Algorithm Updates Fred & Possum

As an SEO company, it is our responsibility to stay up to date with any recent Google Algorithm Update so we can keep ourselves and our clients ranking on the first page of the SERPs. Unfortunately, Google does not disclose or unveil when they launch algorithm updates. This keeps us, SEO Sydney and the rest […]

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How To Identify & Get Rid of Ghost Spam Using Google Analytics

How To Identify & Get Rid of Ghost Spam Using Google Analytics

Spam is a result of data received communicating fake results of a website hits, these can be in the form of either Ghost or Crawler spam. In order to filter ghost spam traffic from your website, you must first detect which type of spam your are dealing with.   Ghost Ghost spam infiltrates your Google […]

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PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

  There is a notion that PPC is an expensive investment compared to SEO. But, considering the time, money, and energy that a business or individual would invest into optimising their SEO landing page for a search engine ranking, would it be more effective to gain brand awareness and research insights into what PPC can […]

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