SEO Blog

Google Maccabees Update: Investigation, Analysis and Verdict | SEO Sydney

Google Maccabees Update: Investigation, Analysis and Verdict | SEO Sydney

The Maccabees update rolled out in early December, and several websites noted traffic drops of anywhere between 20-30%. Google refused to acknowledge it as an update, calling it “several minor changes” to the Google core algorithm.   Despite their reassurances, the data tells a very different story. Minor though the changes may have been, their […]

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Google Lens – Discovering The World Through The Next Level Visual Search Engine

Google Lens – Discovering The World Through The Next Level Visual Search Engine

Many years ago a friend of mine mentioned how nice it would be if you saw a stranger on the street wearing a clothing item you fancy, and right there on the spot you could take a picture and your phone would recognise and advise where and for what price you could purchase it. Maybe […]

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Voice Search & AI Search Engine Learning – The Future Of Search

Voice Search & AI Search Engine Learning – The Future Of Search

    The AI System: RankBrain   Voice Search & Artificial Intelligence or AI is a technology which is accelerating, and for search engines like Google this is the introduction of RankBrain into Google’s Hummingbird algorithm. RankBrain being the augmented element to the current algorithm. Powers Google’s searches to be faster, have more content which […]

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SEO For Voice Search: How To Optimise For Voice Search

SEO For Voice Search: How To Optimise For Voice Search

SEO for voice search is now an valuable asset in improving a  businesses ranking. While voice search is relatively new it is vastly becoming a popular way for people to search for information online. Through the use of popular voice search assistants including Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google Voice, people are able […]

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How Social Signals Effect SEO Ranking

How Social Signals Effect SEO Ranking

How social signals effect SEO ranking Whether you’re a small or large business, the fight to improve your SEO ranking has never been more merciless. Social media, in particular online customer interactions known social signals are now crucial in helping businesses obtain prime search engine real estate. While there’s no doubt social media provides a […]

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Get Google Posting, Don’t Lose Out!

Get Google Posting, Don’t Lose Out!

While social media like Facebook have developed their search capabilities and are posing threats to Google’s market share, Google upped its game by introducing Google Posts.

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Mobile SEO: Preparing For Google’s Mobile-First Index in 2018

Mobile SEO: Preparing For Google’s Mobile-First Index in 2018

2018 at a glance Whilst mobile usage behaviours and user-expectations on mobile devices is increasingly transforming with the emergence of new technologies, mobile SEO and website mobility is not a new feat in SEO and digital marketing strategies. But, as Google is set to launch a mobile-first index in early 2018, it is imperative that […]

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Creating & Optimising your Google Business Listing | Step-by-Step

Creating & Optimising your Google Business Listing | Step-by-Step

Learn How To Create and Optimise Your Google Business Listing So That Your Business Stands Out Above The Rest Creating and optimising your Google Business Listing (also known as Google Places or My Business Page) is a great way to attract local customers and build revenue for your business. This step-by-step guide will help you […]

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Find & Fix Broken Links – Fight the Terrors of 404 Errors!

Find & Fix Broken Links – Fight the Terrors of 404 Errors!

Broken links are “dead ends” in a website that should be found and fixed as soon as possible. Not finding and fixing broken links can be detrimental to your ranking for a few reasons: They negatively affect the user experience as website visitors are redirected to pesky error pages such as “404 Not Found”; They […]

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What Is A Dynamic Website And How Can Dynamic Content Improve SEO?

What Is A Dynamic Website And How Can Dynamic Content Improve SEO?

What is dynamic content? Dynamic content refers to 1. Content in the form of text, imagery and video, that changes and updates based on the pre-collected information it receives from the interests and past behaviour of its users. 2. Content in the form of text, imagery and video that updates based upon code and program […]

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