Everyone can agree that a well-optimised website is essential in today’s world of eCommerce. So, how do you choose the right CMS platform for your business? Should you choose Shopify? WooCommerce? Or maybe Magneto? Well, a common choice for new and small businesses is Shopify. With more than 820,000 merchants in 2019, Shopify is quickly […]
Google E-A-T aims to give its users the best experience as possible by promoting websites that they truly trust. Therefore, Google is training the algorithm to determine whether a website can be trusted. In order to achieve this, they created a set of publicly available guidelines called the “Search Quality Raters” to help them measure […]
Content consumers today are immersed in a sea of information from a myriad of different websites and social media channels. It is becoming increasingly hard to capture and retain their attention and organisations must update their marketing tactics for this reason. Social media is a massively expanding industry that has fuelled the growth of the […]
Do you ever wonder what the bridge between the ‘offline’ and online media world would look like? It looks a little something like a pixelated square box with a hidden meaning, but instead of further describing it, take a look for yourself below. This paper-based hyperlink which connects the physical and online world is known […]
If your business is looking to expand into China, knowing how to optimise your website for Baidu is essential for success. We provide a comprehensive breakdown of Baidu SEO and what it means to be search engine friendly in China. Baidu is China’s primary search engine and is far more popular with Chinese Internet users […]
You have just set up your ideal website and want to start gaining some organic search traffic. You are beginning to become unsure how to gain audience attention. If this sounds familiar, then it is time to consider keyword optimisation and high value content driven landing pages. Let’s start to contribute to the internet in […]
For years you’ve been creating high performing content for your site, but what if that content has been sitting there too long and it starts gathering dust? Will it start to become irrelevant and have a negative impact on your SEO? This post will show you how to refresh or repurpose your content and create […]
Ranking Content in The Featured Snippet Ranking content in the featured snippet is important nowadays due to the importance Google is giving them. When a user asks a question in Google Search, Google programmatically detects pages that answer that query and displays the best and more accurate summary of the answer in a snippet that […]
Described as the “greatest party that never happened” Fyre Festival, in digital marketing terms is the music festival equivalent of a black-hat SEO campaign. Led by con artist Billy McFarland, the festival promised thousands of millennials a luxurious music festival in the Bahamas. Unfortunately, the expectation of beachfront villas was soon overcome by a dismal […]
SEO for Amazon With SEO such a crucial factor in the success of online businesses, the importance of understanding SEO for Amazon cannot be underestimated. As I’m sure you’re aware, the growth of Amazon has been remarkable in the past few years. From relatively humble beginnings in the mid 90’s, this online ‘bookstore’ has transformed […]
