We all know by now that Google search engine results have a massive impact on traffic leading to your website. When Google announced in April that they were going to be changing the way they handle podcasts, it peaked our interest at SEO Sydney immediately. We already know that audio search and personal assistant devices […]
“My restaurant is getting fake negative reviews!” “Who would do such a thing?” “How can I fix this?” Consumers and Online Reviews Before we get into how these reviews affect restaurants’ SEO, it is important to consider how consumers use online reviews when making purchasing decisions. According to BrightLocal’s 2017 Local Consumer Survey, 85% of […]
SEO Topic Cluster Model With every breakthrough in the world of technology, culture and human behavior undergo tectonic shifts. In today’s world, content production has been disrupted not only because search engines are getting smarter but also because users are scavenging the content like never before. This has made the ever so abundantly used long-tail […]
You’ve started a website for your business and have been posting blog posts regularly for the past few weeks. As time goes on, it becomes more and more strenuous to consistently post content that you’re happy with. Sound familiar? This is a common problem for those starting out in the blogging world. We are told […]
Last year we wrote about how Google Voice Search is already affecting SEO practices. We predicted that websites will soon (or even now!) need to start adapting new SEO strategies due to the increasing popularity of voice search platforms. SEO specialists should therefore start thinking about shifting their focus from single keywords to using conversational […]
A new challenge has presented itself for digital marketers operating within the SEO industry. This challenge offers the opportunity to add another element to a marketers SEO tools. The rise in personal assistants such as Google Home, Amazon Echo and Apples Home-pod, now will hold their own new opportunity for search engine optimisation. Put simply […]
P.T Barnum and The Greatest Showman recently reminded us that “there is no such thing as bad publicity” as even if critics didn’t have any positive things to say, it still meant that people were talking about their show. It was in the forefront of people’s minds. Whilst this was in a time that predates […]
The Maccabees update rolled out in early December, and several websites noted traffic drops of anywhere between 20-30%. Google refused to acknowledge it as an update, calling it “several minor changes” to the Google core algorithm. Despite their reassurances, the data tells a very different story. Minor though the changes may have been, their […]
Many years ago a friend of mine mentioned how nice it would be if you saw a stranger on the street wearing a clothing item you fancy, and right there on the spot you could take a picture and your phone would recognise and advise where and for what price you could purchase it. Maybe […]
The AI System: RankBrain Voice Search & Artificial Intelligence or AI is a technology which is accelerating, and for search engines like Google this is the introduction of RankBrain into Google’s Hummingbird algorithm. RankBrain being the augmented element to the current algorithm. Powers Google’s searches to be faster, have more content which […]
