SEO Blog

Schema Markups for Service Industries: What They Are & How To Use Them.

Schema Markups for Service Industries: What They Are & How To Use Them.

In the world of search engine optimisation, schema markups or structured data is another necessary component to understand if you want to boost your companies’ search results. A schema markup is a code of semantics that is created in order for the company to generate informative results for users. All industries can benefit from utilising […]

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SEO vs PPC

SEO vs PPC

When conducting a digital marketing campaign there are two main search avenues a business can action. An SEO campaign or through paid means, known as PPC. Organic SEO is the phrase used to describe processes to obtain a natural placement on search engine results pages. On the other hand, pay-per-click (PPC) is a way of buying […]

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Google Algorithm Updates Fred & Possum

Google Algorithm Updates Fred & Possum

As an SEO company, it is our responsibility to stay up to date with any recent Google Algorithm Update so we can keep ourselves and our clients ranking on the first page of the SERPs. Unfortunately, Google does not disclose or unveil when they launch algorithm updates. This keeps us, SEO Sydney and the rest […]

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How To Identify & Get Rid of Ghost Spam Using Google Analytics

How To Identify & Get Rid of Ghost Spam Using Google Analytics

Spam is a result of data received communicating fake results of a website hits, these can be in the form of either Ghost or Crawler spam. In order to filter ghost spam traffic from your website, you must first detect which type of spam your are dealing with.   Ghost Ghost spam infiltrates your Google […]

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PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

  There is a notion that PPC is an expensive investment compared to SEO. But, considering the time, money, and energy that a business or individual would invest into optimising their SEO landing page for a search engine ranking, would it be more effective to gain brand awareness and research insights into what PPC can […]

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Speeding Things Up With Accelerated Mobile Pages (AMP)

Speeding Things Up With Accelerated Mobile Pages (AMP)

Website development is a complex activity, especially when coding to deliver content in a smooth and strategic way. We live in a world where technology continues to help us make things faster and above all easier. According to data collected by Akamai, “40 percent of shoppers will wait no more than three seconds before abandoning […]

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Are Hashtags the New Keywords?

Are Hashtags the New Keywords?

As a majority of you would probably know by now, the social media world is very much-so starting to take over every corner of the Internet, and for a company looking to boost their SEO and extend their customer base, it’s a very relevant topic. Using Hashtags as Keywords As a heavy social media user […]

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Content Management Systems – Joomla and SEO Integrations

Content Management Systems – Joomla and SEO Integrations

If you feel that WordPress a bit restrictive in its functionalities and limits your ability to execute your creative ideas, then you may want to take a look at the Joomla platform. Similar to the WordPress platform, Joomla has the potential to outperform its competitors with its extra functionality, inbuilt SEO integrations as well and outstanding […]

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Content Management Systems – WordPress and SEO Integrations

Content Management Systems – WordPress and SEO Integrations

Starting off strong, we’re taking a look at the number one Content Management System (CMS) on the internet. With good reason, WordPress has dominated the internet being host to 26% of the entire internet’s webpages. Yeah, 26% of the ENTIRE internet. It’s mammoth presence over the internet means it’s become a well-deserved favourite for open […]

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Content Management Systems and Their SEO Integrations

Content Management Systems and Their SEO Integrations

Praise be to internet gods. Never has it been easy to sign up to a platform and then immediately start producing content for the world to see. But the tradeoff for that slice of convenience is the sheer overwhelming amount of options to choose from. Choosing the right Content Management System (CMS) can be tough. […]

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