SEO Blog

Chatbots – can they improve SEO?

Chatbots – can they improve SEO?

Last year we wrote about how Google Voice Search is already affecting SEO practices. We predicted that websites will soon (or even now!) need to start adapting new SEO strategies due to the increasing popularity of voice search platforms. SEO specialists should therefore start thinking about shifting their focus from single keywords to using conversational […]

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PASO – Personal Assistant Search Optimisation – Why It’s Vital For Business Henceforth

PASO – Personal Assistant Search Optimisation – Why It’s Vital For Business Henceforth

A new challenge has presented itself for digital marketers operating within the SEO industry. This challenge offers the opportunity to add another element to a marketers SEO tools. The rise in personal assistants such as Google Home, Amazon Echo and Apples Home-pod, now will hold their own new opportunity for search engine optimisation. Put simply […]

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User Reviews: Can Negative Online Reviews Increase SEO ranking?

User Reviews: Can Negative Online Reviews Increase SEO ranking?

P.T Barnum and The Greatest Showman recently reminded us that “there is no such thing as bad publicity” as even if critics didn’t have any positive things to say, it still meant that people were talking about their show. It was in the forefront of people’s minds. Whilst this was in a time that predates […]

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Google Maccabees Update: Investigation, Analysis and Verdict | SEO Sydney

Google Maccabees Update: Investigation, Analysis and Verdict | SEO Sydney

The Maccabees update rolled out in early December, and several websites noted traffic drops of anywhere between 20-30%. Google refused to acknowledge it as an update, calling it “several minor changes” to the Google core algorithm.   Despite their reassurances, the data tells a very different story. Minor though the changes may have been, their […]

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Google Lens – Discovering The World Through The Next Level Visual Search Engine

Google Lens – Discovering The World Through The Next Level Visual Search Engine

Many years ago a friend of mine mentioned how nice it would be if you saw a stranger on the street wearing a clothing item you fancy, and right there on the spot you could take a picture and your phone would recognise and advise where and for what price you could purchase it. Maybe […]

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Voice Search & AI Search Engine Learning – The Future Of Search

Voice Search & AI Search Engine Learning – The Future Of Search

    The AI System: RankBrain   Voice Search & Artificial Intelligence or AI is a technology which is accelerating, and for search engines like Google this is the introduction of RankBrain into Google’s Hummingbird algorithm. RankBrain being the augmented element to the current algorithm. Powers Google’s searches to be faster, have more content which […]

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SEO For Voice Search: How To Optimise For Voice Search

SEO For Voice Search: How To Optimise For Voice Search

SEO for voice search is now an valuable asset in improving a  businesses ranking. While voice search is relatively new it is vastly becoming a popular way for people to search for information online. Through the use of popular voice search assistants including Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google Voice, people are able […]

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How Social Signals Effect SEO Ranking

How Social Signals Effect SEO Ranking

How social signals effect SEO ranking Whether you’re a small or large business, the fight to improve your SEO ranking has never been more merciless. Social media, in particular online customer interactions known social signals are now crucial in helping businesses obtain prime search engine real estate. While there’s no doubt social media provides a […]

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Get Google Posting, Don’t Lose Out!

Get Google Posting, Don’t Lose Out!

While social media like Facebook have developed their search capabilities and are posing threats to Google’s market share, Google upped its game by introducing Google Posts.

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Mobile SEO: Preparing For Google’s Mobile-First Index in 2018

Mobile SEO: Preparing For Google’s Mobile-First Index in 2018

2018 At A Glance Mobile-first indexing is Google’s latest brainchild, which is something that was long overdue. It’s hard to find someone not carrying a smartphone on an average day, and they’ve become a vital tool for everyday business. A large majority of users now rely on their phones for personal services and rarely can […]

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