What are they and why are they important? H1 tags can have an immense impact on factors such as traffic and ranking on search engine result pages (SERP). According to Google, 80% of their results on their first page use a H1 tag. An example of how the tags can improve visibility of a company […]
Introduction Google new update in June 2019 focused on its search results by promoting more domain diversity. Therefore, allowing no more than two rankings for domains to occupy in a particular SERP. The effect affected all the three types of search query– navigational, informational and transactional. Key Findings: a) More Diverse search results Over the […]
A brand’s social presence is everything, which is where Instagram SEO comes in. Marketing your Instagram profile should extend beyond Instagram itself. Getting your Instagram account to rank in Google’s (SERP’s) Search Engine Results Pages results has proven to be notoriously difficult. Why? Because Instagram actually blocks search engines from indexing Instagram images. Profiles themselves […]
If you’ve some Digital marketing knowledge, then you already know how important data is to you as a marketer. Whichever type of website you might have, having some sort of data providing tool that analyses how people interact with your website, is essential. In such a case, you might be already familiar with Google analytics. […]
This blog post will introduce dark patterns, a common concept in user experience (UX) and user interface (UI) design, the different types of dark patterns and the damages they may bring to a website’s search index ranking, client base and reputation. What are Dark Patterns? For those unfamiliar with the term, dark patterns are user […]
The fundamentals There’s no doubt that digital marketing in this day and age is dispersed with more devices, browsers and users than ever. As a result, deciding which attribution model to implement is an inevitable challenge. The the process of tracing the journey of a consumer through the sales cycle is an increasingly complex task. […]
In the world of SEO today, there is an increased emphasis on providing meaningful content to users, and Google’s search engine ranking algorithm reflects this. As a result, User Experience (UX) is becoming increasingly relevant to discussions about on page SEO strategy. To learn more about what UX actually is, head to our blog, which […]
Everyone can agree that a well-optimised website is essential in today’s world of eCommerce. So, how do you choose the right CMS platform for your business? Should you choose Shopify? WooCommerce? Or maybe Magneto? Well, a common choice for new and small businesses is Shopify. With more than 820,000 merchants in 2019, Shopify is quickly […]
Google E-A-T aims to give its users the best experience as possible by promoting websites that they truly trust. Therefore, Google is training the algorithm to determine whether a website can be trusted. In order to achieve this, they created a set of publicly available guidelines called the “Search Quality Raters” to help them measure […]
Content consumers today are immersed in a sea of information from a myriad of different websites and social media channels. It is becoming increasingly hard to capture and retain their attention and organisations must update their marketing tactics for this reason. Social media is a massively expanding industry that has fuelled the growth of the […]
