Content Management Systems – Joomla and SEO

Content Management Systems – Joomla and SEO

If you feel that WordPress a bit restrictive in its functionalities and limits your ability to execute your creative ideas, then you may want to take a look at the Joomla platform. Similar to the WordPress platform, Joomla has the potential to outperform its competitors with its extra functionality, inbuilt SEO integrations as well and […]

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How To Build A Buyer Persona?

How To Build A Buyer Persona?

There are always two key areas you should always focus on when you’re thinking of producing any form of content like a buyer persona. The content itself as well as the audience you’re communicating with. It’s always a good idea having a thorough understanding of these aspects so we can create content that can have […]

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The Importance of UX When Optimising Your SEO Content

The Importance of UX When Optimising Your SEO Content

Being able to tell a seamless story with character and confidence is a rare talent and can be considered as an art form. But talent alone may not be enough to stand out from what’s readily available on the internet. While there is no one golden method to instantly make your content unique, appealing and […]

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The Pros and Cons of Content Gating

The Pros and Cons of Content Gating

Using content creation as an SEO strategy is a popular way of boosting your site’s search engine rankings. However, there’s no such thing as a free lunch and this applies to some of the content that you know and love. This is known as content gating, or hiding some of the content on your site […]

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Taking Advantage Of Live Streaming for SEO

Taking Advantage Of Live Streaming for SEO

We already know the benefits of search engine marketing, but is there a way to merge common SEO strategies with emerging Internet marketing trends? There are endless statistics lauding the benefits of including videos and live streaming for SEO. Just when digital marketers were getting their heads around the fact that 69% of consumer internet […]

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What Page Values In Google Analytics Are & What They Mean For Your Website

What Page Values In Google Analytics Are & What They Mean For Your Website

Before we talk about using page values in Google Analytics, let’s start this blog with a few questions. Do you have a website that generates leads and / or sales? Do you have a website with a lot of pages? 20? 50? 100? 200? 1000s? Would knowing what pages help engage visitors into conversions help […]

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