Optimising your Google Business Profile during COVID lockdown

Optimising your Google Business Profile during COVID lockdown

In the midst of Covid-19, lockdown measures are making local search optimisation for your SMB’s Google Business Profile increasingly important When users search the first thing they are likely to notice is the Google Knowledge Panel appearing on the right side of the SERP. If someone is searching for your local business this will appear […]

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Optimising Videos for Google’s Featured Snippets

Optimising Videos for Google’s Featured Snippets

Video content is in increasingly high demand all over the web, making up over 70% of all consumer web traffic. People who watch videos on a page are also 64% more likely to make a purchase! Obviously, the benefits of video content should not be overlooked. One way to make use of the demand is […]

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What Is A ‘Topic Cluster’ and How to Make It Work for Your SEO Strategy

What Is A ‘Topic Cluster’ and How to Make It Work for Your SEO Strategy

So, Why Use Topic Clusters? In an ever-changing, always evolving world of search engine algorithms; it’s important to keep up with the ways in which Google ranks pages. It changes almost every day! In the past, to have a successful website ranking in SERP’s (search engine result pages) keywords were, well… key. But each year […]

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Content Strategies for the Renewable Energy Industry

Content Strategies for the Renewable Energy Industry

Is your business in the renewable energy industry? Are you looking to improve your content marketing strategy? Here are the best kinds of content strategies for the renewable energy industry: being educational, establishing credibility, building trust and increasing transparency. These content strategies for the renewable energy industry not only help to build a positive reputation […]

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Best Ecommerce Platform? Magento vs Shopify

Best Ecommerce Platform? Magento vs Shopify

Venturing into the ecommerce business can be intimidating, this transition can be made easier with the online store platforms Magento and Shopify. Whilst you may have heard of both platforms, each are vastly different and depending on your needs one may be more suited to your business. Functionality Both Magento and Shopify are functional and […]

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How to Use Google Tag Manager (GTM) for Better eCommerce Tracking

How to Use Google Tag Manager (GTM) for Better eCommerce Tracking

If you have some Digital marketing knowledge, then you already know how important data is to you as a marketer. Whichever type of website you might have, having a data providing tool that analyses how people interact with your website, is essential. In such a case, you might be already familiar with Google Analytics. Google […]

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What’s The Best Attribution Model For Your Business?

What’s The Best Attribution Model For Your Business?

The fundamentals There’s no doubt that digital marketing in this day and age is dispersed with more devices, browsers and users than ever. As a result, deciding which attribution model to implement is an inevitable challenge. The the process of tracing the journey of a consumer through the sales cycle is an increasingly complex task. […]

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SEO Limitations When Utilising Shopify & How to Solve Them

SEO Limitations When Utilising Shopify & How to Solve Them

Everyone can agree that a well-optimised website is essential in today’s world of eCommerce. So, how do you choose the right CMS platform for your business? Should you choose Shopify? WooCommerce? Or maybe Magneto? Well, a common choice for new and small businesses is Shopify. With more than 820,000 merchants in 2019, Shopify is quickly […]

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Shortening URLs for SEO: How Bit.ly can help with your SEO strategy?

Shortening URLs for SEO: How Bit.ly can help with your SEO strategy?

Content consumers today are immersed in a sea of information from a myriad of different websites and social media channels. It is becoming increasingly hard to capture and retain their attention and organisations must update their marketing tactics for this reason. Social media is a massively expanding industry that has fuelled the growth of the […]

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How Will QR Codes & Their Relationship With Blockchain Transform SEO?

How Will QR Codes & Their Relationship With Blockchain Transform SEO?

Do you ever wonder what the bridge between the ‘offline’ and online media world would look like? It looks a little something like a pixelated square box with a hidden meaning, but instead of further describing it, take a look for yourself below. This paper-based hyperlink which connects the physical and online world is known […]

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