Digital Marketing

What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

Cross-Device Retargeting Especially in the last few years, the Internet has proliferated at an unprecedented rate and made its way to the helm of consumers’ everyday lives. The average Australian now owns at least 3 connected devices and displays the tendency to switch between devices depending on their usage preferences. Earlier, users browsing a specific […]

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Schema Markups for Service Industries: What They Are & How To Use Them.

Schema Markups for Service Industries: What They Are & How To Use Them.

In the world of search engine optimisation, schema markups or structured data is another necessary component to understand if you want to boost your companies’ search results. A schema markup is a code of semantics that is created in order for the company to generate informative results for users. All industries can benefit from utilising […]

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PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

  There is a notion that PPC is an expensive investment compared to SEO. But, considering the time, money, and energy that a business or individual would invest into optimising their SEO landing page for a search engine ranking, would it be more effective to gain brand awareness and research insights into what PPC can […]

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Are Hashtags the New Keywords?

Are Hashtags the New Keywords?

As a majority of you would probably know by now, the social media world is very much-so starting to take over every corner of the Internet, and for a company looking to boost their SEO and extend their customer base, it’s a very relevant topic. Using Hashtags as Keywords As a heavy social media user […]

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How To Build A Buying Persona? – Your Audience And Who They Are

There are always two key areas you should always focus on when you’re thinking of producing any form of content. The content itself as well as the audience you’re communicating with. It’s always a good idea having a thorough understanding of these aspects so we can create content that can have a more meaningful impact. […]

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SEO Content Writing – The Importance of UX When Optimising Your Language

Being able to tell a seamless story with character and confidence is a rare talent and can be considered as an art form. But talent alone may not be enough to stand out from what’s readily available on the internet. While there is no one golden method to instantly make your content unique, appealing and rank […]

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The Pros and Cons of Content Gating

Using content creation as an SEO strategy is a popular way of boosting your site’s search engine rankings. However, there’s no such thing as a free lunch and this applies to some of the content that you know and love. This is known as content gating, or hiding some of the content on your site […]

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Implementing SEO Strategies – Taking Advantage Of Live Streaming

We already know the benefits of search engine marketing, but is there a way to merge common SEO strategies with emerging Internet marketing trends? There are endless statistics lauding the benefits of including videos as part of a website’s content. Just when digital marketers were getting their heads around the fact that 69% of consumer […]

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