SEO Limitations When Utilising Shopify & How to Solve Them

SEO Limitations When Utilising Shopify & How to Solve Them

Everyone can agree that a well-optimised website is essential in today’s world of eCommerce. So, how do you choose the right CMS platform for your business? Should you choose Shopify? WooCommerce? Or maybe Magneto? Well, a common choice for new and small businesses is Shopify. With more than 820,000 merchants in 2019, Shopify is quickly […]

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Shortening URLs for SEO: How Bit.ly can help with your SEO strategy?

Shortening URLs for SEO: How Bit.ly can help with your SEO strategy?

Content consumers today are immersed in a sea of information from a myriad of different websites and social media channels. It is becoming increasingly hard to capture and retain their attention and organisations must update their marketing tactics for this reason. Social media is a massively expanding industry that has fuelled the growth of the […]

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How Will QR Codes & Their Relationship With Blockchain Transform SEO?

How Will QR Codes & Their Relationship With Blockchain Transform SEO?

Do you ever wonder what the bridge between the ‘offline’ and online media world would look like? It looks a little something like a pixelated square box with a hidden meaning, but instead of further describing it, take a look for yourself below. This paper-based hyperlink which connects the physical and online world is known […]

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Building Successful Landing Pages for Website Optimisation

Building Successful Landing Pages for Website Optimisation

You have just set up your ideal website and want to start gaining some organic search traffic. You are beginning to become unsure how to gain audience attention. If this sounds familiar, then it is time to consider keyword optimisation and high value content driven landing pages. Let’s start to contribute to the internet in […]

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Ranking Content In The Featured Snippet

Ranking Content In The Featured Snippet

Ranking Content in The Featured Snippet Ranking content in the featured snippet is important nowadays due to the importance Google is giving them. When a user asks a question in Google Search, Google programmatically detects pages that answer that query and displays the best and more accurate summary of the answer in a snippet that […]

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How Fyre Festival Basically Ran A Black-Hat SEO Campaign

How Fyre Festival Basically Ran A Black-Hat SEO Campaign

Described as the “greatest party that never happened” Fyre Festival, in digital marketing terms is the music festival equivalent of a black-hat SEO campaign. Led by con artist Billy McFarland, the festival promised thousands of millennials a luxurious music festival in the Bahamas. Unfortunately, the expectation of beachfront villas was soon overcome by a dismal […]

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SEO for Amazon: Understanding and leveraging the A9 Algorithm

SEO for Amazon: Understanding and leveraging the A9 Algorithm

SEO for Amazon With SEO such a crucial factor in the success of online businesses, the importance of understanding SEO for Amazon cannot be underestimated. As I’m sure you’re aware, the growth of Amazon has been remarkable in the past few years. From relatively humble beginnings in the mid 90’s, this online ‘bookstore’ has transformed […]

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Not Black and White: The Psychology of Colour Selection on SEO

Not Black and White: The Psychology of Colour Selection on SEO

You may think that choosing a colour to use on your website’s clickable links may not warrant your attention, but colour selection can produce a surprisingly significant impact on your site’s SEO. Colours have the ability to elicit particular attitudes and emotions within us that may ultimately shape our behaviour. When we see a certain […]

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How Google Algorithmic Updates Support Small Business SEO | SEO Sydney

How Google Algorithmic Updates Support Small Business SEO | SEO Sydney

Small business SEO relies on Google and its algorithmic trajectory. With 95% of Australians using Google to search the web, it’s a business goal of many small business to rank and rank well.  However, it’s a two way street. Small business can improve their SEO and increase their chances of ranking in search results, whilst Google’s updates continue to […]

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SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

We’re sure that you have heard about SEO. If you are here, it’s probably because you want to set up an SEO strategy within your website. In this era of quick changes, SEO is changing too. There’s a Traditional Model who has evolved to the New one. Now, apart from crawling, indexing and ranking, new concepts […]

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