Ranking Content In The Featured Snippet

Ranking Content In The Featured Snippet

Ranking Content in The Featured Snippet According to SEMrush, 9.97% of Google search results contain featured snippets. When a user asks a question in Google Search, Google programmatically detects pages that answer the user’s query. Google displays the best and more accurate summary of the answer in a snippet that appears above the #1 organic […]

Read more →

How Fyre Festival Basically Ran A Black-Hat SEO Campaign

How Fyre Festival Basically Ran A Black-Hat SEO Campaign

Described as the “greatest party that never happened” Fyre Festival, in digital marketing terms is the music festival equivalent of a black-hat SEO campaign. Led by con artist Billy McFarland, the festival promised thousands of millennials a luxurious music festival in the Bahamas. Unfortunately, the expectation of beachfront villas was soon overcome by a dismal […]

Read more →

SEO for Amazon: Understanding and leveraging the A9 Algorithm

SEO for Amazon: Understanding and leveraging the A9 Algorithm

SEO for Amazon With SEO such a crucial factor in the success of online businesses, the importance of understanding SEO for Amazon cannot be underestimated. As I’m sure you’re aware, the growth of Amazon has been remarkable in the past few years. From relatively humble beginnings in the mid 90’s, this online ‘bookstore’ has transformed […]

Read more →

Not Black and White: The Psychology of Colour Selection on SEO

Not Black and White: The Psychology of Colour Selection on SEO

You may think that choosing a colour to use on your website’s clickable links may not warrant your attention, but colour selection can produce a surprisingly significant impact on your site’s SEO. Colours have the ability to elicit particular attitudes and emotions within us that may ultimately shape our behaviour. When we see a certain […]

Read more →

How Google Algorithmic Updates Support Small Business SEO | SEO Sydney

How Google Algorithmic Updates Support Small Business SEO | SEO Sydney

Small business SEO relies on Google and its algorithmic trajectory. With 95% of Australians using Google to search the web, it’s a business goal of many small business to rank and rank well.  However, it’s a two way street. Small business can improve their SEO and increase their chances of ranking in search results, whilst Google’s updates continue to […]

Read more →

SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

We’re sure that you have heard about SEO. If you are here, it’s probably because you want to set up an SEO strategy within your website. In this era of quick changes, SEO is changing too. There’s a Traditional Model who has evolved to the New one. Now, apart from crawling, indexing and ranking, new concepts […]

Read more →

What Is The Future Of Voice E-Commerce & Search Engine Optimisation?

What Is The Future Of Voice E-Commerce & Search Engine Optimisation?

Voice Shopping is all the talk on tech & search optimisation sites at the moment. Every article is “Voice Shopping is the next big thing in E-Commerce” but is it really? There’s no doubt that the way in which people are using their devices for online shopping is changing, however, is there a foreseeable future […]

Read more →

We Rank The Best SEO Friendly Website Builders

We Rank The Best SEO Friendly Website Builders

SEO Sydney is often asked for advice on developing websites to best achieve Search Engine Optimisation (SEO). The platform you develop your website can have strong effects on your rankings and organic traffic. It is important to not only choose the right SEO friendly website builder for SEO to develop your website on, but also […]

Read more →

Personal SEO – Why You Need To Be Doing It To Land A Job

Personal SEO – Why You Need To Be Doing It To Land A Job

Let’s be honest, it’s not easy to secure the dream job these days. You don’t just wake up one morning and get handed a full time job on a silver platter. With heaps of competition, you need to find a way to stand apart from the crowd. One thing many people often overlook is personal […]

Read more →

How To Optimise a WordPress Ecommerce Store That’s Built on WooCommerce

How To Optimise a WordPress Ecommerce Store That’s Built on WooCommerce

Top tips for WooCommerce Ecommerce Optimisation Ecommerce WooCommerce sites are ubiquitous these days but what is key to a successful one. Competitive prices? Range of products? Brands on offer? Quality and design? Whist the above are all important elements, it actually all comes down to one thing – volume of conversion prone traffic and how well your […]

Read more →