Content Strategies for the Renewable Energy Industry

Content Strategies for the Renewable Energy Industry

Is your business in the renewable energy industry? Are you looking to improve your content marketing strategy? Here are the best kinds of content strategies for the renewable energy industry: being educational, establishing credibility, building trust and increasing transparency. These content strategies not only help to build a positive reputation for your business but can […]

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Best Ecommerce Platform? Magento vs Shopify

Best Ecommerce Platform? Magento vs Shopify

Venturing into the ecommerce business can be intimidating, this transition can be made easier with the online store platforms Magento and Shopify. Whilst you may have heard of both platforms, each are vastly different and depending on your needs one may be more suited to your business. Functionality Both Magento and Shopify are functional and […]

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How to Use Google Tag Manager (GTM) for Better eCommerce Tracking

How to Use Google Tag Manager (GTM) for Better eCommerce Tracking

If you’ve some Digital marketing knowledge, then you already know how important data is to you as a marketer. Whichever type of website you might have, having some sort of data providing tool that analyses how people interact with your website, is essential. In such a case, you might be already familiar with Google Analytics. […]

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What’s The Best Attribution Model For Your Business?

What’s The Best Attribution Model For Your Business?

The fundamentals There’s no doubt that digital marketing in this day and age is dispersed with more devices, browsers and users than ever. As a result, deciding which attribution model to implement is an inevitable challenge. The the process of tracing the journey of a consumer through the sales cycle is an increasingly complex task. […]

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SEO Limitations When Utilising Shopify & How to Solve Them

SEO Limitations When Utilising Shopify & How to Solve Them

Everyone can agree that a well-optimised website is essential in today’s world of eCommerce. So, how do you choose the right CMS platform for your business? Should you choose Shopify? WooCommerce? Or maybe Magneto? Well, a common choice for new and small businesses is Shopify. With more than 820,000 merchants in 2019, Shopify is quickly […]

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Shortening URLs for SEO: How Bit.ly can help with your SEO strategy?

Shortening URLs for SEO: How Bit.ly can help with your SEO strategy?

Content consumers today are immersed in a sea of information from a myriad of different websites and social media channels. It is becoming increasingly hard to capture and retain their attention and organisations must update their marketing tactics for this reason. Social media is a massively expanding industry that has fuelled the growth of the […]

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How Will QR Codes & Their Relationship With Blockchain Transform SEO?

How Will QR Codes & Their Relationship With Blockchain Transform SEO?

Do you ever wonder what the bridge between the ‘offline’ and online media world would look like? It looks a little something like a pixelated square box with a hidden meaning, but instead of further describing it, take a look for yourself below. This paper-based hyperlink which connects the physical and online world is known […]

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Building Successful Landing Pages for Website Optimisation

Building Successful Landing Pages for Website Optimisation

You have just set up your ideal website and want to start gaining some organic search traffic. You are beginning to become unsure how to gain audience attention. If this sounds familiar, then it is time to consider keyword optimisation and high value content driven landing pages. Let’s start to contribute to the internet in […]

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Ranking Content In The Featured Snippet

Ranking Content In The Featured Snippet

Ranking Content in The Featured Snippet Ranking content in the featured snippet is important nowadays due to the importance Google is giving them. When a user asks a question in Google Search, Google programmatically detects pages that answer that query and displays the best and more accurate summary of the answer in a snippet that […]

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How Fyre Festival Ran A Black-Hat SEO Campaign

How Fyre Festival Ran A Black-Hat SEO Campaign

Described as the “greatest party that never happened” Fyre Festival, in digital marketing terms is the music festival equivalent of a black-hat SEO campaign. Led by con artist Billy McFarland, the festival promised thousands of millennials a luxurious music festival in the Bahamas. Unfortunately, the expectation of beachfront villas was soon overcome by a dismal […]

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