A Definitive Guide for SEO in Fashion Blogs and E-Commerce

Catering your fashion blog’s SEO is not dissimilar to accessorising your outfits; each piece should complement the other and fit well within the whole style. While you may already practise a few tips and techniques, SEO in Fashion is slightly different and somewhat unique. And it should be specific to each article/page. 

So, in this article, we’ll cover the basics of SEO and how you can articulate it within your fashion business to overcome the challenges you might face. 

Why is SEO in Fashion Important?

The fashion industry is extremely competitive and dynamic, changing according to different trends. So, it is important to make sure your store is visible within search results and is at the forefront as a leader. 

With the changing trends, you also want to ensure you have a SEO in fashion strategy that you can change on the fly. Fashion trends are also seasonal, with customers looking for specific items. So, you always want your store to be optimised to make sure your customers get what they want and need.

Best SEO in Fashion Blog and E-commerce Practices

When optimising a fashion blog, you need to account in the following things:

Optimising for Image Search

Since the fashion industry is heavily reliant on clothing photographs, your store needs to be properly optimised for images along with traditional text-based search. This is because search engines can’t see your designs, but only read them. 

So, you need to make it a practice to add ALT text to every image you upload. For example, if you upload an infographic about finding the right style of glasses for your face, but you don’t have an ALT text describing the image, you may risk low visibility.

Targeting with Long-tail Keywords

In the fashion industry, people are always looking for specific items, and are searching for solutions to the problems they have. You can start by using Google through the perspective of the audience. So, if you search “How to accessorise”, the first most commonly asked question is “How to accessorise a black dress”. This should give you a rough idea about potential blog topics.

If you want to be even more specific, you can scroll down the search page to find more about what other people are searching for about this topic. Such as, “How to accessorise a v-neck black dress” and “how to accessorise a little black dress.” By optimising for an entire question or phrase, you’ll be targeting specific audiences through those long-tail keywords.

Build a User-Friendly or Mobile-friendly Website

69% customers prefer shopping from their mobile phones. So, an important SEO in fashion strategy is to leave a good first impression by having easy navigation, proper interface, and accelerated mobile pages (AMP) that are designed to load super fast on mobile phones. With Wordpress, you can even use a plug-in to create a more stripped down version to help it load faster. 

Other than that, design the website with the user in mind. It should have clear and concise text, and high quality images. Don’t forget to test the website across different devices to make sure it looks good no matter where it is viewed from. Moreover, avoid popup ads that are difficult to close because it can severely impact user experience and satisfaction.

Add Rich Snippets

Add rich snippets, which are basically codes, to your pages within your product ratings and information can make your listings stand out in Google search. In fact, it can increase your visibility by 677% and drive in 20-40% more traffic. 

Leverage Pinterest and YouTube

Pinned posts from Pinterest are visible in Google searches. So, try to add a pinnable image to every blog and pin it. An SEO-optimised Pinterest can increase the perceived value of your brand and improve customer retention and engagement. For your brand, you can create multiple boards for multiple aesthetics and use your analytics to measure your reach over time. It’s very important to learn how the Pinterest search algorithm works as well. 

You can also do the same for YouTube. By creating vlogs and uploading them to YouTube, you can increase your chances of exposure. You would also need to understand YouTube algorithm and ranking. Besides, optimising video content through structured data and using VideoObject can increase the chances of your content appearing in Google Featured Snippet’s ‘zero position’. This can extensively drive clicks. 

Final Thoughts – SEO in Fashion Blogs and E-Commerce

When creating new content, make sure to accessorise with the best SEO practices. If you consistently follow these practices, you’ll begin to see results over time. To track your traffic, you can use Google Analytics and to track your SEO efforts, you can use Google Search Console. 

If you are looking for professional SEO help, contact SEO Sydney today for a consultation!