Content silos are an effective approach in increasing your visibility and positively influencing the way customers engage with your website. In this video, we show you the ways in which you can use content silos as part of your SEO strategy to effectively increase your rankings on search engine results pages. Absolutely imperative now given the new AI mode update presented by Google last week.
So, what is a content silo and how will it help optimising your site for AI?
It’s a system whereby the information on a site is organized and its subsequent sub-categories. They help search engines to easily identify the content of a website so they understand where to place it in the results. Content silos help to improve SEO through increasing relevance of information and content. The more relevant your content is, the higher the search engines will rank you in their results.
Keyword research is crucial for doing well in SEO. Using keyword research in content silo-ing helps you to determine how to manage your silos and how to thematically arrange your content. By analyzing the keywords that you rank in the search engine for, you can prioritise these keywords in managing your silos and increasing the relevancy of your material.
Once you’ve identified your keywords, you can use them to create the structure of your silos. On the SEO Melbourne site, each category has its own place on the site, with sub-categories available if necessary. For example, you can access subtopics such as ‘Shopify SEO’ and ‘Magento SEO’ that fall under the larger category of ‘E-comm SEO’. Within these pages, you can find links that link to other pages on the SEO Melbourne site. To take advantage of this, make sure that your content silo is full of interlinked, relevant content.
You should organize your material to their relevant content, which helps ensure that search engine bots and site visitors alike will be able to navigate through your site much more easily.
The sections on the home page all involve the word ‘SEO’, which helps to increase the relevancy of the topic at hand. Each category, or silo, includes content with strong thematic associations. Because each respective silo is focused, well-organized and relevant, the site has a much larger chance at ranking high in search engine results.
Another way that you can use content silos as part of your SEO strategy is through the implementation of physical and virtual silos. Physical silos use URL structures to separate and categorise content.
Virtual silos, on the other hand, involves content that is interlinking between pages.
By implementing both physical and virtual silos, your site can appeal to both the search engine algorithm as well as your site’s visitors. We hope you found this video helpful in improving your SEO strategy. Let us know below in the comments which tips worked for you. For more videos like this, please visit SEO Sydney – the experts in all things SEO today!
