Magento is a powerful, open-source PHP platform, known for its structural flexibility and extensive functionality. These attributes make it an ideal choice for businesses of all sizes seeking customisable eCommerce SEO solutions for their websites. Unlike Shopify’s more intuitive SEO approach, Magento provides a broader array of advanced options for site development, allowing for extensive customisation in design, content management, and overall architecture. Magento SEO services are particularly favoured by tech-savvy users and larger businesses as a result, needing detailed, tailored functionalities beyond basic retail setups.
Unsure whether to opt for our Magento SEO services or our Shopify SEO services? Below we detail the unique advantages of Magento and what sets it apart from Shopify:
The HTML Sitemap is a critical area that requires attention and Magento allows you to tailor it precisely to meet your business’’s specific needs. Unlike platforms like Shopify that use proprietary programming language ”Liquid” which often limit flexibility, Magento is built on PHP, a language used by developers worldwide. This global adoption makes it easier to use and connect with third-party systems to discover more possibilities.
However, this flexibility also means you must be proactive in creating, maintaining, and updating your sitemap as your site evolves. Crucially, this applies especially when new product pages, blog content, or collections are added. Without the proper development skills, this can become a technical challenge.
Shopify operates on a subscription model where your website is fully hosted and managed, with monthly fees starting from AUD$42 for the basic plan. However, additional costs apply for premium themes and third-party apps, which can significantly increase overall expenses. In contrast, Magento Open Source is free to download and use, offering greater flexibility and full ownership. That said, you’ll need to budget for hosting, development, and ongoing maintenance. If you lack the technical expertise, partnering with a reputable developer or SEO agency is essential for long-term success.
Magento’s ability to scale makes it ideal for businesses hungry for growth without switching platforms. Whether you’re managing a small catalogue or tens of thousands of SKUs, Magento handles increasing traffic, products, and transactions without compromising performance. Its modular architecture allows you to add new features, storefronts, or integrations as your business evolves. Unlike some platforms that limit expansion, Magento supports multi-store setups, global currencies, and complex inventory systems out of the box.
Contrary to hosted platforms where you’re tied to their infrastructure and policies, Magento gives you full ownership and control over your website and data. With Magento Open Source, your store, codebase, and customer data are entirely yours. You have freedom to choose your own hosting, and access all files and databases without restrictions. This level of control is crucial for businesses with specific security, compliance, or performance needs. It also means you’re not locked into a single provider or subject to unexpected platform changes.
Widely recognised as an industry standard in eCommerce platforms for all sizes, Shopify is regarded for its simple drag-and-drop UI – without compromising on its utility or flexibility.
