The Challenge
South QLD Restorations specialises in building restoration and repair services across Southeast Queensland. Operating in the highly competitive construction sector, they needed to stand out against both large-scale builders and local handyman services.
Their existing website generated almost no organic traffic, and the local construction market was saturated with competitors who had been investing in SEO for years.
| Before | After |
|---|---|
| Near-zero organic traffic | +498% organic traffic growth |
| Saturated local market | Top rankings in service areas |
| Competing against established builders | Dominant restoration authority |
Our Approach
01. Service-Specific Targeting
Created dedicated landing pages for each restoration service type — from structural repairs to heritage building restoration — targeting high-intent commercial keywords.
02. Local Authority Building
Developed a comprehensive local SEO strategy including Google Business optimisation, local citations, and area-specific content targeting Southeast Queensland suburbs.
03. Trust & Credibility Content
Built case study pages and before/after project galleries that demonstrated expertise while generating natural keyword coverage for long-tail construction queries.
The Results
South QLD Restorations achieved a remarkable 498% increase in organic traffic, establishing themselves as the go-to restoration specialists in Southeast Queensland's competitive construction market.
The results proved that even in saturated local markets, a focused SEO strategy targeting specific service niches can deliver exceptional growth by capturing underserved search demand.
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