The Challenge
Sanctuary Lakes Golf Club needed to increase membership enquiries and event bookings through organic search, competing against golf courses, resorts, and function venues across Melbourne's western suburbs.
Golf club SEO targets multiple distinct audiences — golfers seeking memberships, couples planning weddings, corporate event organisers — each requiring different content strategies and keyword targeting.
| Before | After |
|---|---|
| Limited search footprint | +64% keywords in top 50 |
| Multiple audience segments | Rankings across golf, events, & weddings |
| Local competition from venues | Dominant local leisure presence |
Our Approach
01. Multi-Service Content Architecture
Built separate content hubs for golf memberships, wedding venues, corporate events, and dining — each optimised for its distinct audience and search intent.
02. Local Leisure SEO
Developed location-based content targeting 'golf courses near me', 'wedding venues western suburbs', and similar high-intent local searches.
03. Visual & Experience Content
Created immersive content showcasing the facilities and experience, optimised with image SEO and structured data to appear in rich search results.
The Results
Sanctuary Lakes Golf Club achieved a 64% increase in keywords ranking in the top 50, significantly expanding their search visibility across golf, events, weddings, and dining categories.
The multi-faceted approach proved that leisure and hospitality businesses benefit most from treating each service line as its own SEO campaign, rather than relying on a single brand-focused strategy.
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