The Challenge
One Stop Adventures offers adventure tourism experiences across Australia. In a post-pandemic tourism landscape where travellers increasingly research and book online, building strong organic visibility became critical for recovery and growth.
The adventure tourism market is crowded with aggregators like TripAdvisor, Viator, and GetYourGuide — platforms with massive domain authority that dominate search results for most experience-based queries.
| Before | After |
|---|---|
| Post-pandemic recovery needed | Active campaign building visibility |
| Competing against major aggregators | Growing direct search presence |
| Fragmented online presence | Unified SEO strategy in progress |
Our Approach
01. Adventure-Specific Content
Building comprehensive content around each adventure type — skydiving, bungee, jet boating — targeting both informational and transactional search intent.
02. Location & Experience Pages
Creating detailed landing pages that combine location information with experience details, capturing searches like 'best adventures in Cairns'.
03. Review & Trust Optimisation
Implementing structured data for reviews and ratings, building content around customer experiences to compete with aggregator review volumes.
The Results
One Stop Adventures' campaign is actively building their organic search presence, with early indicators showing growing visibility across adventure tourism keywords and increasing direct website enquiries.
The ongoing campaign is focused on establishing One Stop Adventures as the go-to organic destination for adventure tourism searches, reducing dependency on third-party aggregators and their commission structures.
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