The Challenge
MegaSorber manufactures acoustic and soundproofing solutions for commercial and industrial applications. Operating in a highly technical B2B market, they needed to reach architects, builders, and specifiers who research acoustic solutions during the design and specification phase.
Technical B2B SEO requires content that serves both search engines and a professional audience — overly simplified content won't satisfy specifiers, while purely technical content may miss search opportunities.
| Before | After |
|---|---|
| Limited B2B search presence | Active campaign building visibility |
| Technical audience requirements | Growing specifier traffic |
| Niche product search volume | Expanding keyword coverage |
Our Approach
01. Technical Product SEO
Building detailed product pages with technical specifications, installation guides, and performance data optimised for how architects and builders search for acoustic solutions.
02. Application-Based Content
Creating content targeting specific acoustic challenges — office noise, industrial soundproofing, residential acoustics — to capture problem-aware searches.
03. Specification Resource Hub
Developing downloadable technical resources, CAD details, and compliance documentation that attract high-intent specification searches.
The Results
MegaSorber's active campaign is progressively building their organic visibility in the technical acoustics market, with growing traffic from architects, builders, and specification professionals.
The campaign demonstrates the value of patience in technical B2B SEO — building genuine topical authority in specialist markets requires comprehensive content investment that compounds over time.
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