The Challenge
Luxton Property provides property management services in a market dominated by large franchise networks with extensive digital footprints. As an independent operator, they needed to compete for local property management searches without the brand recognition advantage.
Property management SEO requires balancing two distinct audiences — property owners seeking management services and tenants searching for rental properties — each with very different search behaviours and intent.
| Before | After |
|---|---|
| Competing against franchise networks | +65% organic traffic growth |
| Dual-audience targeting challenge | Strong landlord & tenant rankings |
| Limited brand recognition | Growing local authority |
Our Approach
01. Landlord-Focused Content Hub
Built a comprehensive resource centre for property investors covering rental yields, legislative changes, and management best practices to capture owner-intent searches.
02. Local Area Authority
Created detailed suburb and area guides that served both prospective landlords researching investment areas and tenants searching for rental information.
03. Trust & Social Proof
Developed testimonial and case study content that demonstrated management expertise while generating keyword-rich pages targeting 'property management' variations.
The Results
Luxton Property achieved a 65% increase in organic traffic, steadily building their digital presence against much larger franchise competitors through focused content and local authority building.
The steady growth reflected the compounding nature of content-driven SEO — each new page and resource added to the overall authority, creating a sustainable organic growth trajectory.
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