The Challenge
HealthScope Medical Centres needed to increase new patient bookings across multiple locations while navigating the strict AHPRA advertising guidelines that govern healthcare marketing in Australia.
Healthcare SEO requires a delicate balance — the content must be medically accurate, compliant with advertising regulations, and optimised for search engines while maintaining the trust and professionalism patients expect.
| Before | After |
|---|---|
| Limited new patient pipeline | +62% new patient acquisition |
| AHPRA compliance constraints | 76% of keywords on page 1 |
| Multi-location visibility gaps | Strong rankings across all locations |
Our Approach
01. Compliant Healthcare Content
Developed medically accurate, AHPRA-compliant content that targeted patient-intent searches while maintaining the professional tone expected of healthcare providers.
02. Multi-Location Local SEO
Built individual location pages with optimised Google Business profiles, location-specific schema markup, and local content for each medical centre.
03. Service-Specific Targeting
Created detailed pages for each medical service offered — GP consultations, pathology, allied health — targeting the specific symptoms and conditions patients search for.
The Results
HealthScope Medical Centres achieved a 62% increase in new patient bookings and moved 76% of their target keywords to page 1, all while maintaining full compliance with Australia's strict healthcare advertising regulations.
The campaign demonstrated that healthcare SEO can deliver significant commercial results without compromising on regulatory compliance — the two are not mutually exclusive when the strategy is built correctly.
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