The Challenge
Ecoliv builds sustainable, prefabricated modular homes. Operating at the intersection of construction, sustainability, and modular building, they needed to capture search demand from environmentally conscious buyers who were actively researching alternatives to traditional construction.
The sustainable building market is growing rapidly but search patterns are still fragmented — potential buyers search using varied terminology including 'eco homes', 'sustainable houses', 'prefab homes', and 'modular buildings'.
| Before | After |
|---|---|
| Fragmented search terminology | +57% organic traffic growth |
| Emerging market awareness | Strong sustainability query rankings |
| Competing definitions and terms | Comprehensive keyword coverage |
Our Approach
01. Sustainable Building Content Hub
Created a comprehensive knowledge centre covering sustainable building practices, materials, energy efficiency, and environmental certifications to capture educational searches.
02. Semantic Keyword Coverage
Built content targeting every variation of eco-building terminology — from 'sustainable homes' to 'net-zero houses' to 'green modular buildings' — ensuring comprehensive search coverage.
03. Project Showcase Optimisation
Optimised completed project pages with detailed specifications, sustainability metrics, and location data to capture searches from buyers researching specific building approaches.
The Results
Ecoliv achieved a 57% increase in organic traffic by establishing themselves as the authoritative voice in sustainable building, capturing searches across the full spectrum of eco-building terminology.
The campaign demonstrated that emerging markets with fragmented search patterns present significant SEO opportunities for brands willing to invest in comprehensive topical coverage and education-first content.
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