The Challenge
Eastcoast Sailing provides sailing experiences and yacht charters along Australia's east coast. Operating in a niche leisure market with strong seasonal patterns, they needed to build year-round organic visibility in a space where competitors relied heavily on paid advertising.
The marine leisure market presents unique challenges — highly seasonal demand, location-dependent searches, and competition from both direct operators and large booking aggregators.
| Before | After |
|---|---|
| Seasonal demand dependency | +46% organic traffic growth |
| Competing against booking platforms | Direct organic bookings increasing |
| Limited year-round visibility | Consistent search presence |
Our Approach
01. Experience-Based Content
Created detailed content around sailing experiences, destinations, and activities that captured inspirational and planning-stage searches.
02. Destination Landing Pages
Built optimised pages for each sailing destination and route, targeting location-specific queries like 'Sydney Harbour sailing' and 'Whitsundays yacht charter'.
03. Seasonal Content Calendar
Developed a year-round content strategy that targeted different audiences in each season — corporate events in autumn, holiday gifts in winter, family activities in spring.
The Results
Eastcoast Sailing achieved a 46% increase in organic traffic by building a content strategy that maintained search visibility throughout the year, reducing their dependence on seasonal peaks and paid advertising.
The consistent growth demonstrated that experiential and leisure businesses can build sustainable organic channels by investing in content that serves the full customer journey from inspiration to booking.
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