The Challenge
Direct SMS provides business SMS marketing and communication solutions in a competitive SaaS market. With international platforms and well-funded competitors dominating search results, they needed to carve out organic visibility in the Australian market.
The SMS marketing space is crowded with comparison sites, review platforms, and global competitors — all of which had significant domain authority advantages and extensive content libraries.
| Before | After |
|---|---|
| Competing against global SaaS brands | +217% organic traffic growth |
| Crowded comparison and review landscape | Strong product and feature rankings |
| Limited Australian market visibility | Dominant local SaaS authority |
Our Approach
01. Product Feature Pages
Created detailed landing pages for each SMS product feature and use case, targeting specific business needs like appointment reminders, marketing campaigns, and notifications.
02. Industry Use Case Content
Built content targeting how different industries use SMS — healthcare, retail, hospitality — capturing searches from prospects already aware of the solution.
03. Australian Market Positioning
Developed content emphasising Australian compliance, local support, and telco partnerships to rank for 'Australian SMS provider' and related localised queries.
The Results
Direct SMS achieved a 217% increase in organic traffic by focusing on Australian-specific search demand and building comprehensive feature and use-case content that outperformed generic competitor pages.
The campaign showed how localisation and specificity can be powerful differentiators in global SaaS markets, allowing Australian providers to capture high-intent local search demand.
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