The Challenge
Complete Education Australia provides vocational and professional training programs. They faced the dual challenge of growing organic traffic while navigating a website relaunch — a process that often devastates search rankings if not managed carefully.
The education sector is intensely competitive online, with universities, TAFEs, and private providers all vying for the same prospective students. Maintaining growth through a site migration required meticulous planning.
| Before | After |
|---|---|
| Pre-relaunch traffic baseline | +445% total organic growth |
| Site migration risk to rankings | Full recovery achieved post-relaunch |
| Competitive education market | +100% growth after new site launch |
Our Approach
01. Migration-Safe SEO
Executed a comprehensive SEO migration strategy including URL mapping, redirect implementation, and content preservation to protect existing rankings through the website relaunch.
02. Course Page Optimisation
Optimised individual course and program pages with targeted keywords, structured data, and compelling meta content to capture prospective student searches.
03. Authority Content Strategy
Built an education resource hub that positioned Complete Education as a trusted authority, driving organic traffic through informational content that funnels into course enquiries.
The Results
Complete Education Australia achieved an extraordinary 445% increase in organic traffic, including a full recovery and doubling of traffic after their website relaunch. The site migration was executed without lasting ranking losses — a rare achievement in SEO.
The campaign proved that website relaunches don't have to mean traffic losses. With the right SEO strategy guiding the migration, businesses can not only preserve their rankings but accelerate their growth trajectory.
Want Similar Results?
Our Sydney team builds custom SEO strategies for education businesses.
Book a Free Strategy Session →