The Challenge
City Phones operates in the fiercely competitive mobile phone repair and sales market. With major brands, telcos, and nationwide chains dominating search results, they needed a strategy to capture local repair searches and product-specific queries.
The mobile phone market moves fast — new devices launch constantly, and search trends shift with each release. Maintaining relevant content at scale while competing against industry giants required an agile approach.
| Before | After |
|---|---|
| Dominated by major brands in SERPs | +239% organic traffic growth |
| Rapidly changing product landscape | Agile content keeping pace with market |
| Limited local search visibility | Strong local repair rankings |
Our Approach
01. Device-Specific Landing Pages
Created targeted pages for every phone model's repair services, capturing long-tail searches like 'iPhone 15 screen repair' that major competitors overlooked.
02. Local Repair SEO
Built a comprehensive local SEO presence with Google Business optimisation, suburb-targeted content, and review generation to dominate local repair searches.
03. Product Content Velocity
Developed a rapid content creation system that published optimised pages for new device models within days of launch, capturing early search demand.
The Results
City Phones achieved a 239% increase in organic traffic by targeting the long-tail opportunities that larger competitors systematically ignored, turning their local expertise into a significant competitive advantage.
The strategy demonstrated that independent retailers can compete with national chains by moving faster and targeting more specifically — owning the local, device-specific searches that drive high-intent foot traffic.
Want Similar Results?
Our Sydney team builds custom SEO strategies for retail businesses.
Book a Free Strategy Session →