The Challenge
Are You Selling operates in the intensely competitive Australian real estate market, where property portals like REA and Domain command enormous search authority. Breaking through required a fundamentally different approach to content and targeting.
The real estate sector presents unique SEO challenges — location-specific searches, seasonal demand patterns, and the need to rank for both buyer and seller intent queries simultaneously.
| Before | After |
|---|---|
| Dominated by major property portals | +237% organic traffic growth |
| Competing for dual-intent keywords | Strong buyer & seller query rankings |
| Limited suburb-level visibility | Comprehensive local coverage |
Our Approach
01. Suburb-Level Content Strategy
Built detailed suburb profiles and market insight pages targeting hyper-local real estate searches that major portals didn't adequately serve.
02. Seller Intent Optimisation
Created content targeting vendor-focused queries — 'how to sell my house', 'best time to sell' — capturing leads before they committed to an agent.
03. Market Authority Content
Published regular market analysis and property trend content that built topical authority and attracted high-quality backlinks from industry publications.
The Results
Are You Selling achieved a 237% increase in organic traffic by finding and owning the gaps that major property portals left unaddressed — particularly in seller-intent and suburb-specific queries.
The campaign demonstrated that even in markets dominated by well-funded incumbents, a focused strategy targeting underserved intent and hyper-local queries can deliver exceptional organic growth.
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