No matter what type of business you are, you might be asking yourself whether you should hire an external SEO agency or create an SEO position within your own company. In this video, we will look at the reasons why you should hire an external SEO agency. Doing so could be especially beneficial for smaller business with no previous marketing experience, who are therefore in need of SEO guidance and expertise from an external source.
The biggest advantage of hiring an external SEO agency is that you are most likely hiring a team of experts with a broad skill set. This means you are hiring not one person and one perspective, but a multiple number, which can be highly beneficial in terms of work quality. An external SEO agency also takes away the burden of recruitment, employee evaluation and management off your shoulders. These can often be very time consuming and costly, and therefore hiring an external SEO agency can save you time and money in the long run.
Moreover, hiring an external SEO agency makes evaluating your SEO results easier, as reporting and evaluation is often a part of SEO agency service. And let’s face it, it’s easier to hold an external SEO agency accountable for the results than a member of your own team. This is simply because you’re most likely not spending time with your SEO agency consultants daily, as opposed to a team member who does SEO in-house.
Hiring an external SEO agency can also help you keep your SEO practice separate from other aspects of your business. This can be beneficial in the long run, as an in-house SEO employee might be taking on roles and tasks not necessarily related to SEO. This, in turn, can make your SEO results suffer. Therefore, keeping SEO to external experts can keep your SEO results on a stable level, which is crucial in getting great rankings long term.
These are the main reasons why hiring an external SEO agency can be beneficial to your business. Of course, there are also benefits to taking on an in-house SEO specialists – check out our “Why should you hire an in-house SEO expert” video to find out what they are!