The Challenge
Clean My DPF operates in the niche diesel particulate filter cleaning industry — a service most vehicle owners don't know exists until they need it. Their challenge was building organic visibility in a market where search volume was low but intent was extremely high.
Competing against dealerships pushing costly DPF replacements and a fragmented online landscape of misinformation, they needed to become the trusted authority that captured every relevant search.
| Before | After |
|---|---|
| Low niche search volume | +941% organic clicks achieved |
| Competing against dealership alternatives | +1,157% keyword growth |
| No established online authority | Dominant niche authority position |
Our Approach
01. Niche Keyword Domination
Mapped every DPF-related search query and built targeted landing pages for each service variation, vehicle type, and symptom-based query to capture the full search funnel.
02. Technical Content Authority
Created comprehensive educational content explaining DPF technology, cleaning processes, and cost comparisons that positioned Clean My DPF as the industry expert.
03. Local Service Expansion
Built location-specific service pages and Google Business optimisation to capture high-intent local searches across their service areas.
The Results
Clean My DPF achieved a staggering 941% increase in organic clicks and 1,157% growth in keyword rankings, transforming from an invisible niche operator to the dominant online authority in DPF cleaning services.
The campaign proved that even in ultra-niche industries, a comprehensive SEO strategy can deliver exponential growth by capturing every relevant search opportunity and building unassailable topical authority.
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