SEO Blog

What’s New in Keyword Research?

If there’s one thing we know for sure about the Internet, it’s that nothing is ever permanent. Each day the techniques used for SEO become more nuanced and advanced, and Google itself continues to change and evolve as it tries to meet the changing needs of the audiences. Of course, change doesn’t always mean ‘the […]

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How To Build A Buying Persona? – Your Audience And Who They Are

There are always two key areas you should always focus on when you’re thinking of producing any form of content. The content itself as well as the audience you’re communicating with. It’s always a good idea having a thorough understanding of these aspects so we can create content that can have a more meaningful impact. […]

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SEO Content Writing – The Importance of UX When Optimising Your Language

Being able to tell a seamless story with character and confidence is a rare talent and can be considered as an art form. But talent alone may not be enough to stand out from what’s readily available on the internet. While there is no one golden method to instantly make your content unique, appealing and rank […]

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The Pros and Cons of Content Gating

Using content creation as an SEO strategy is a popular way of boosting your site’s search engine rankings. However, there’s no such thing as a free lunch and this applies to some of the content that you know and love. This is known as content gating, or hiding some of the content on your site […]

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Implementing SEO Strategies – Taking Advantage Of Live Streaming

We already know the benefits of search engine marketing, but is there a way to merge common SEO strategies with emerging Internet marketing trends? There are endless statistics lauding the benefits of including videos as part of a website’s content. Just when digital marketers were getting their heads around the fact that 69% of consumer […]

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What Are Page Values In Google Analytics & What They Mean To Your Website

Before we talk about using page values in Google Analytics, let’s start this blog with a few questions.   Do you have a website that generates leads and / or sales?   Do you have a website with a lot of pages? 20? 50? 100? 200? 1000s?   Would knowing what pages help engage visitors […]

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What Does Google Analytics 360 Mean For Digital Marketers?

One of the most famous quotes about marketing and advertising is attributed to 19th century department store merchant John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the digital marketing age, this quote is every bit as relevant as it once was. One of […]

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SEO Tips #3: More SEO Techniques

This is our last post in our SEO Tips series, where we outline the latest changes to Google’s search algorithms and how you can improve your website as a result. Today we are outlining some general changes you can make to your website. We will cover: Why it is important to include location information in […]

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SEO Tips #2: User Experience

Today we are continuing our SEO Tips Series by talking about how creating an engaging User Experience or (UX) can drive traffic to your website and increase your conversion rate.

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SEO Tips #1: Long Form Content

You already know that keeping up-to-date with changes to Google’s search algorithms is essential. If you’re not in the know then your chance of exploring and executing bad SEO is far greater. If you are up to date and can understand the current SEO algorithm landscape then you have a far better chance of implementing […]

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