Using Google Site Kit To Optimise Keywords For User Intent

Using Google Site Kit To Optimise Keywords For User Intent

Google launched their very own WordPress plug-in, Site Kit, late last year and has been generating much excitement amongst website developers and site owners alike. Site Kit combines key Google tools including Google Analytics, Search Console, Page Speed Insights and Adsense into one interface. What’s more – all this information will be accessible on your […]

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Integrating Storytelling Into SEO Content Strategies

Integrating Storytelling Into SEO Content Strategies

Content marketing has grown exponentially in recent years. Swarmed by invasive sales and direct advertising, consumers are now drawn to the genuineness and affability in a brand. Likewise, the myriad of products and services saturating the marketplace have overwhelmed consumers with a vast number of choices. However, more often consumers would rather find one option […]

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Not Black and White: The Psychology of Colour Selection on SEO

Not Black and White: The Psychology of Colour Selection on SEO

You may think choosing a colour to use on your website’s clickable links doesn’t warrant your attention, but colour psychology and  selection can produce a surprisingly significant impact on your site’s SEO. Colours have the ability to elicit particular attitudes and emotions within us that may ultimately shape our behaviour. When we see a certain […]

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How Google Algorithmic Updates Support Small Business SEO | SEO Sydney

How Google Algorithmic Updates Support Small Business SEO | SEO Sydney

Small business SEO relies on Google and its algorithmic trajectory. With 95% of Australians using Google to search the web, it’s a business goal of many small business to rank and rank well.  However, it’s a two way street. Small business can improve their SEO and increase their chances of ranking in search results, whilst Google’s updates continue to […]

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SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

We’re sure that you have heard about SEO. If you are here, it’s probably because you want to set up an SEO strategy within your website. In this era of quick changes, SEO is changing too. There’s a Traditional Model who has evolved to the New one. Now, apart from crawling, indexing and ranking, new concepts […]

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What Is The Future Of Voice E-Commerce & Search Engine Optimisation?

What Is The Future Of Voice E-Commerce & Search Engine Optimisation?

Voice Shopping is all the talk on tech & search optimisation sites at the moment. Every article is “Voice Shopping is the next big thing in E-Commerce” but is it really? There’s no doubt that the way in which people are using their devices for online shopping is changing, however, is there a foreseeable future […]

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We Rank The Best SEO Friendly Website Builders

We Rank The Best SEO Friendly Website Builders

SEO Sydney is often asked for advice on developing websites to best achieve Search Engine Optimisation (SEO). The platform you develop your website can have strong effects on your rankings and organic traffic. It is important to not only choose the right SEO friendly website builder for SEO to develop your website on, but also […]

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Personal SEO – Why You Need To Be Doing It To Land A Job

Personal SEO – Why You Need To Be Doing It To Land A Job

Let’s be honest, it’s not easy to secure the dream job these days. You don’t just wake up one morning and get handed a full time job on a silver platter. With heaps of competition, you need to find a way to stand apart from the crowd. One thing many people often overlook is personal […]

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How To Optimise a WordPress Ecommerce Store That’s Built on WooCommerce

How To Optimise a WordPress Ecommerce Store That’s Built on WooCommerce

Top tips for WooCommerce Ecommerce Optimisation Ecommerce WooCommerce sites are ubiquitous these days but what is key to a successful one. Competitive prices? Range of products? Brands on offer? Quality and design? Whist the above are all important elements, it actually all comes down to one thing – volume of conversion prone traffic and how well your […]

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SERP Features: Why They’re Important For Your Business In 2018

SERP Features: Why They’re Important For Your Business In 2018

Every second Google process 60,000+ searches. That means that this year there will be over 2 trillion Google searches. That’s a lot of Googling! It also means that as a digital marketer it is more important than ever to understand Google SERP Features and how they affect your webpage. Google Search Engine Results Page (SERP) used […]

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