SEO Optimisation

What Is A Dynamic Website And How Can Dynamic Content Improve SEO?

What Is A Dynamic Website And How Can Dynamic Content Improve SEO?

What is dynamic content? Dynamic content refers to 1. Content in the form of text, imagery and video, that changes and updates based on the pre-collected information it receives from the interests and past behaviour of its users. 2. Content in the form of text, imagery and video that updates based upon code and program […]

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Hidden Rank Keywords. Discovering and Implementing

Hidden Rank Keywords. Discovering and Implementing

Discovering Hidden Rank Keywords The majority of campaigns that involve content begin with strong keyword research. Unfortunately, the majority of marketers are lacking proper keyword research procedure. While majority of the consumers search for keywords that have high search volumes, these keywords can be highly competitive and difficult to rank for. Marketers need to be more […]

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Schema Markups for Service Industries: What They Are & How To Use Them.

Schema Markups for Service Industries: What They Are & How To Use Them.

In the world of search engine optimisation, schema markups or structured data is another necessary component to understand if you want to boost your companies’ search results. A schema markup is a code of semantics that is created in order for the company to generate informative results for users. All industries can benefit from utilising […]

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SEO vs PPC

SEO vs PPC

When conducting a digital marketing campaign there are two main search avenues a business can action. An SEO campaign or through paid means, known as PPC. Organic SEO is the phrase used to describe processes to obtain a natural placement on search engine results pages. On the other hand, pay-per-click (PPC) is a way of buying […]

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Google Algorithm Updates Fred & Possum

Google Algorithm Updates Fred & Possum

As an SEO company, it is our responsibility to stay up to date with any recent Google Algorithm Update so we can keep ourselves and our clients ranking on the first page of the SERPs. Unfortunately, Google does not disclose or unveil when they launch algorithm updates. This keeps us, SEO Sydney and the rest […]

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PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

  There is a notion that PPC is an expensive investment compared to SEO. But, considering the time, money, and energy that a business or individual would invest into optimising their SEO landing page for a search engine ranking, would it be more effective to gain brand awareness and research insights into what PPC can […]

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Speeding Things Up With Accelerated Mobile Pages (AMP)

Speeding Things Up With Accelerated Mobile Pages (AMP)

Website development is a complex activity, especially when coding to deliver content in a smooth and strategic way. We live in a world where technology continues to help us make things faster and above all easier. According to data collected by Akamai, “40 percent of shoppers will wait no more than three seconds before abandoning […]

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Are Hashtags the New Keywords?

Are Hashtags the New Keywords?

As a majority of you would probably know by now, the social media world is very much-so starting to take over every corner of the Internet, and for a company looking to boost their SEO and extend their customer base, it’s a very relevant topic. Using Hashtags as Keywords As a heavy social media user […]

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Content Management Systems – Joomla and SEO Integrations

Content Management Systems – Joomla and SEO Integrations

If you feel that WordPress a bit restrictive in its functionalities and limits your ability to execute your creative ideas, then you may want to take a look at the Joomla platform. Similar to the WordPress platform, Joomla has the potential to outperform its competitors with its extra functionality, inbuilt SEO integrations as well and outstanding […]

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Content Management Systems – WordPress and SEO Integrations

Content Management Systems – WordPress and SEO Integrations

Starting off strong, we’re taking a look at the number one Content Management System (CMS) on the internet. With good reason, WordPress has dominated the internet being host to 26% of the entire internet’s webpages. Yeah, 26% of the ENTIRE internet. It’s mammoth presence over the internet means it’s become a well-deserved favourite for open […]

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