You want to get ahead of your competitors – we get that. Which business owner doesn’t?
This task can sometimes prove extremely difficult, even though we can now access digital tools such as Google and social media to promote our businesses and reach new customers. Providing great services is no longer enough – you need to make sure people searching for your products are able to find them.
SEO is one of the best ways of doing that. This is why we compiled a list of our top SEO tips which will help you rank your website and get ahead of your competitors.
Utilise Google’s secrets.
This includes using Google My Business and the right category associations which are the #3 top ranking factors in local SEO.
Another Google feature to make the most of is creating Google My Business listing. This is a very straightforward process – there’s no excuse for not having your business listed on Google in this day and age!
And remember to make sure that your address is consistent everywhere – if you’re abbreviating “road” to “rd”, make sure you keep it this way across all platforms. This will not only improve the trustworthiness of your business, but will make it easier to find by potential customers.
Focus on getting positive Google reviews.
Over 90% of consumers look up online reviews when looking for local businesses, and four in five people trust online reviews just as much as they trust their friends’ recommendations. This is why making sure your’re get reviewed on Google in a positive way is so important.
There are many ways to do that but the one we love the most is personally encouraging your customers to leave a review on your Google listing after they’ve had a particularly positive experience. This will not only most likely get you a Google review, but also foster another great relationship with a happy customer.
Also, remember to reply to all reviews you receive – this will show Google you care about your customers and will help you boost your SEO. This is also an important strategy to utilise if you ever receive a negative Google review.
Improve the mobile-friendliness and speed optimisation of your site.
Making sure your website is mobile friendly has never been this important as mobile searches overtook desktop in 2015. To put this into perspective for you, people are five times more likely to leave a site if it’s not mobile optimised. Get ahead of your competitors by making sure you are mobile ready.
Optimising your site for mobile doesn’t have to be hard. Many website builders such as Wordpress have plenty of tools and plugins that will allow you to make your site mobile ready without any help from developers.
Wrap up:
Utilising these 3 top SEO tips will help you get ahead of your competitors, especially if you’re a local business. This is because many businesses still overlook optimising their digital presence – in fact, half of small businesses might not even have a website!
Making sure you have a visible, trusted and mobile-friendly website optimised for today’s users will help you stand out from the crowd. Check out our video on top mistakes you should avoid to outdo your competition.
For more great SEO-related content, check out SEO Sydney for tips and resources today!
