Why Every Sydney Business Needs an SEO Audit
Most Sydney businesses are losing traffic to competitors right now because of technical issues they cannot see. Broken internal links, missing schema markup, slow page loads on mobile, thin content that Google's algorithms downrank, crawl errors preventing entire sections of your site from being indexed — these are invisible problems that silently erode your search visibility every day they go unfixed.
An SEO audit is the diagnostic scan that reveals every one of these issues. Think of it as taking your website to a specialist who runs every test available, identifies exactly what is wrong, ranks the problems by severity, and gives you a specific treatment plan. Without an audit, you are making SEO decisions in the dark — spending money on content or link building while foundational technical problems undermine everything you do.
The businesses that dominate Google results in Sydney are the ones that audit regularly. They catch issues before they compound, fix technical debt before it becomes a ranking crisis, and stay ahead of algorithm changes because their technical foundation is solid. A single audit can uncover opportunities worth tens of thousands of dollars in organic traffic that you are currently leaving on the table.
What Our SEO Audit Covers
Technical SEO
Crawlability, indexation status, XML sitemaps, robots.txt configuration, canonical tags, HTTPS implementation, redirect chains, 404 errors, duplicate content, hreflang tags, and server response codes across every page.
Site Speed & Core Web Vitals
Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, Time to First Byte, and total page weight. We test on both mobile and desktop, identify the specific assets slowing you down, and provide exact fix instructions.
Schema Markup & Structured Data
JSON-LD validation, missing schema types (LocalBusiness, FAQ, Product, Review, HowTo, Article), rich snippet eligibility, Google Search Console structured data errors, and opportunities to earn enhanced SERP features.
Content & On-Page Analysis
Title tags, meta descriptions, heading hierarchy, keyword optimisation, content depth and quality, internal linking structure, image alt text, content freshness signals, and thin or duplicate page detection.
Mobile Performance
Mobile-first indexing readiness, responsive design testing, tap target sizing, viewport configuration, mobile page speed, font legibility, and mobile-specific usability issues that directly impact rankings since Google's mobile-first indexing rollout.
AI Search Readiness
Content structure for Google AI Overviews and ChatGPT citations, answer-readiness scoring, FAQ coverage depth, llms.txt configuration, entity recognition signals, and structured data that feeds directly into AI recommendation systems.
Free AI Audit vs Comprehensive Manual Audit
We offer two levels of SEO audit to suit different needs and budgets.
Free AI Instant Audit — available right now on our homepage. Enter your URL and our AI scans your website in 60 seconds, checking schema markup, content structure, FAQ coverage, local SEO signals, trust indicators, and AI search readiness. You get an overall score out of 100 with a breakdown by category. This is ideal for a quick health check and to identify your biggest gaps at a glance.
Comprehensive Manual Audit — a deep, expert-led analysis that goes far beyond what any automated tool can detect. Our team manually reviews your entire site architecture, crawls every page, analyses your backlink profile, benchmarks you against your top Sydney competitors, and produces a prioritised action plan with exact implementation instructions. This audit typically runs 40 to 80 pages depending on site size and includes a 30-minute walkthrough call where we explain every finding and answer your questions.
Most clients start with the free AI audit to get an immediate read on their situation, then commission the comprehensive audit when they are ready to invest in fixing the issues properly. The comprehensive audit pays for itself many times over — the average client who implements our recommendations sees a 35% increase in organic traffic within six months.
Our SEO Audit Process
Discovery & Crawl
We start by crawling your entire website to map every URL, identify the site architecture, and flag technical issues at scale. We use enterprise-grade crawling tools that check HTTP status codes, redirect chains, canonical tags, XML sitemap inclusion, robots.txt directives, and internal link structure across every page. For sites with JavaScript rendering, we run both static and rendered crawls to catch issues that simpler tools miss.
Technical Infrastructure Review
We examine your hosting performance, SSL configuration, server response times, Core Web Vitals across a representative sample of page types, mobile rendering, and crawl budget allocation. For Sydney businesses, we also check if your hosting is geographically appropriate — sites hosted on US servers with no CDN add unnecessary latency for Australian users, which Google measures and factors into rankings.
On-Page & Content Analysis
Every indexable page is evaluated for title tag optimisation, meta description quality, heading structure (H1 through H6 hierarchy), content depth relative to ranking competitors, keyword targeting effectiveness, internal linking opportunities, and content freshness signals. We identify thin pages that should be consolidated, high-potential pages that need strengthening, and content gaps where competitors are capturing traffic you should be winning.
Backlink & Authority Audit
We analyse your complete backlink profile including domain authority distribution, anchor text ratios, toxic link identification, referring domain quality, and comparison against your top 3 Sydney competitors. This reveals whether your link profile is helping or hurting your rankings, whether you have toxic links that need disavowing, and where the realistic link building opportunities are in your competitive landscape.
AI Search & Schema Audit
The newest and increasingly critical layer. We evaluate how well your site is structured for AI-powered search systems including Google AI Overviews, ChatGPT web browsing, Perplexity, and other AI assistants. This includes schema markup completeness, content formatting for AI extraction, FAQ and Q&A coverage, answer-readiness scoring, llms.txt file configuration, and entity markup that helps AI systems understand and recommend your business.
Prioritised Action Plan
Every finding is compiled into a prioritised action plan organised by impact and implementation effort. Critical issues that are actively harming your rankings come first, followed by high-impact quick wins, then medium-term improvements, and finally strategic opportunities. Each recommendation includes the specific change needed, why it matters, how to implement it, and the expected impact. We walk you through the entire plan in a 30-minute call.
Common Issues We Find in Sydney Website Audits
After auditing hundreds of Sydney business websites, these are the issues we find most frequently — and that most business owners had no idea existed.
Crawl budget waste — 60% of sites we audit have pages being crawled and indexed that should not be: tag archives, parameter URLs, internal search results, outdated landing pages, and duplicate content that cannibalises your main pages. This dilutes your crawl budget and splits ranking signals across multiple URLs competing for the same queries.
Missing or broken schema markup — 78% of Sydney business websites either have no structured data at all or have schema markup with validation errors. This means they are invisible to rich results, AI Overviews, and the enhanced search features that drive higher click-through rates. Fixing schema is often the single highest-ROI recommendation in an audit.
Mobile performance failures — since Google moved to mobile-first indexing, your mobile site IS your site as far as rankings are concerned. Yet we regularly find Sydney businesses with mobile pages that take 6+ seconds to load, have tap targets smaller than 48px, use fonts below 16px, or display layout shifts that push content around while loading. Every one of these costs you rankings.
Internal linking dead ends — most sites have valuable pages that receive zero internal links, effectively hiding them from both Google and users. Our audits consistently find that 20 to 40% of a site's pages are either orphaned or under-linked. Fixing internal linking is free and often produces ranking improvements within weeks.
Thin content vulnerability — Google's Helpful Content system specifically targets pages that exist primarily for search engines rather than users. We identify pages on your site that fall below quality thresholds and recommend whether to strengthen, consolidate, or remove them before they trigger a site-wide quality signal reduction.
SEO Audit Pricing
Investment That Pays for Itself
Our free AI audit is available instantly on our homepage — no sign-up, no credit card, results in 60 seconds. For a comprehensive manual audit with expert analysis, competitor benchmarking, and a prioritised action plan with implementation walkthrough:
Small websites (up to 50 pages): $800
Medium websites (50 to 200 pages): $1,500
Large/enterprise websites (200+ pages): $2,000 to $2,500
All comprehensive audits include a 30-minute walkthrough call, a detailed PDF report, and 30 days of follow-up support for implementation questions. Many clients then transition into an ongoing SEO engagement — the audit serves as the strategic foundation for everything that follows.
Frequently Asked Questions
An SEO audit is a comprehensive diagnostic of your website's search engine health. It identifies technical issues, content gaps, and missed opportunities that are preventing you from ranking higher. You need one because most SEO problems are invisible to the untrained eye — you could be losing thousands of dollars in potential traffic to issues you do not know exist. An audit gives you a clear, prioritised roadmap for improvement.
Our AI-powered instant audit is completely free — enter your URL on our homepage and get results in 60 seconds. Comprehensive manual audits with expert analysis start from $800 for small sites up to $2,500 for large enterprise websites. All paid audits include a detailed report and a 30-minute walkthrough call. The audit typically pays for itself within months through the traffic gains from implementing the recommendations.
The free AI audit delivers results in 60 seconds. A comprehensive manual audit takes 5 to 10 business days depending on site size and complexity. Small sites under 50 pages are typically completed within a week. Larger sites or those with complex technical architecture may take up to two weeks for a thorough analysis.
Free tools typically check basic on-page factors only. Our comprehensive audit includes manual expert review of site architecture, JavaScript rendering issues, crawl budget analysis, competitive gap analysis against your specific Sydney competitors, backlink toxicity assessment, content quality evaluation against Google's Helpful Content criteria, and AI search readiness analysis. We also provide prioritised recommendations ranked by impact — not just a list of problems, but a strategic plan for fixing them.
Yes. Every recommendation specifies exactly what needs to change, why it matters, and how to implement it. We categorise fixes into quick wins you can action immediately, medium-term improvements requiring 1 to 4 weeks, and strategic initiatives for ongoing optimisation. The 30-minute walkthrough ensures you fully understand each recommendation and can confidently brief your developer or team.
Most free tools only check basic on-page factors like title tags and meta descriptions. Our AI audit analyses your website's readiness for the new era of AI-powered search — Google AI Overviews, ChatGPT, and Perplexity. It evaluates schema markup depth, content structure for AI extraction, FAQ coverage, local signal strength, trust indicators, and answer-readiness. These are the factors that increasingly determine whether your business gets recommended by AI systems.
We recommend a comprehensive audit at least once per year, with quarterly quick checks using our free AI tool. You should also audit after any major website redesign, platform migration, or significant content changes. Google updates its algorithms multiple times per year, and what was technically sound 12 months ago may have new issues today. Regular auditing catches problems before they compound into ranking losses.
Get Your Free SEO Audit Now
Enter your URL on our homepage and see your AI visibility score in 60 seconds. Or talk to us about a comprehensive manual audit.
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