Paid search generates immediate commercial visibility while organic strategy compounds long-term authority. Our PPC practice integrates deep organic search intelligence with rigorous campaign management to maximise return on ad investment across Google Ads, Shopping, and Display networks. Unlike isolated PPC agencies that optimise bids without understanding the broader search ecosystem, we architect paid and organic strategies as a unified system where every dollar invested amplifies both channels.
Standard PPC agencies manage bid mechanics and budget allocation. We manage them with twenty years of search behaviour intelligence — understanding precisely which queries carry conversion intent, how campaign architecture influences quality score, and where paid investment should complement organic strength rather than compete against it.
Account architecture design, keyword targeting strategy, ad creative testing, automated and manual bid management, and quality score engineering across Search, Display, and Discovery campaigns. We construct scalable account structures and run continuous multivariate ad tests that systematically improve click-through and conversion performance.
Feed quality management, Shopping campaign taxonomy, product-level profitability bidding, and synchronisation with organic Shopping performance. We engineer every product listing for maximum commercial surface coverage across Google Shopping, free product listings, and Performance Max inventory.
Behavioural audience segmentation, dynamic remarketing deployment, cross-channel retargeting sequences, and progressive messaging strategies that re-engage high-intent visitors beyond their initial session. We construct audience cohorts based on demonstrated behaviour signals rather than broad demographic assumptions, concentrating retargeting investment on the users with highest conversion probability.
Comprehensive attribution infrastructure spanning GA4, Google Ads conversion tracking, and CRM integration pipelines — providing definitive visibility into which clicks generate revenue. We deploy enhanced conversion measurement, offline conversion import, and multi-touch attribution modelling that quantifies paid search's true contribution to your commercial outcomes.
Purpose-built landing pages engineered simultaneously for quality score optimisation and conversion rate performance — reducing cost per click while increasing conversion volume. Every landing experience undergoes structured testing and iterative refinement driven by observed user behaviour data rather than design assumptions.
Integrated channel strategy where paid investment covers visibility gaps while organic authority compounds, with keyword intelligence flowing bidirectionally between channels. PPC conversion data validates organic keyword priorities while established organic rankings reduce paid spend on queries where natural visibility already dominates.
Search intelligence is platform-agnostic — understanding user intent, query semantics, and conversion behaviour applies identically whether the resulting click is paid or organic. Our twenty-year foundation in search engine optimisation provides a depth of query intent understanding, landing page relevance knowledge, and user behaviour insight that agencies operating exclusively in paid media fundamentally cannot replicate. That intelligence directly translates into campaigns achieving lower acquisition costs and higher conversion rates.
We distinguish purchase-intent queries from informational research signals and calibrate bidding strategy accordingly rather than applying uniform treatment across all keywords. We understand how to engineer landing pages for simultaneous quality score benefit and conversion performance — because the relevance principles that earn organic rankings also drive lower paid click costs. We identify precisely where aggressive bidding delivers maximum return and where organic visibility makes paid investment redundant.
The result is paid campaigns achieving lower per-conversion costs while operating in strategic concert with organic visibility to command maximum search results real estate. When prospective customers encounter your brand in both paid and organic positions, measured trust signals and click-through rates increase for both placements — a compounding effect that isolated channel management cannot produce.
Twenty years of search behaviour intelligence informing every campaign decision — from keyword selection and intent classification to bidding logic and budget allocation.
Unified paid and organic management with bidirectional keyword intelligence, ensuring paid investment amplifies rather than cannibalises profitable organic traffic streams.
Complete visibility into spend allocation, conversion attribution, and optimisation decisions. No opaque reporting, no hidden management margins.
Campaign data, competitive intelligence, and bidding strategy remain your exclusive commercial property under our non-competition commitment.
Most businesses running Google Ads are wasting 20 to 40 percent of their ad spend without realising it. The waste comes from several sources that PPC-only agencies often overlook or accept as normal. Broad match keywords pulling in irrelevant searches, poor negative keyword management letting unqualified clicks drain your budget, and automated bidding strategies left running without proper conversion data feeding them — these are not minor inefficiencies, they are structural problems that compound month after month.
Landing page quality is another major source of wasted spend. Google assigns each ad a quality score based partly on landing page relevance and experience. A page that loads slowly, does not match the ad's promise, or offers a poor mobile experience receives a lower quality score — which directly increases your cost per click. You end up paying more than competitors for the same position simply because your landing page experience is inferior. Our SEO background means we build landing pages that Google rewards with higher quality scores and lower costs, giving you more clicks for the same budget.
Attribution gaps cause a different kind of waste — invisible waste. Without proper conversion tracking across devices, offline conversions from phone calls, and accurate multi-touch attribution, you cannot identify which keywords and campaigns actually generate revenue. Decisions get made based on incomplete data, and profitable campaigns get cut while unprofitable ones continue running. We implement tracking infrastructure that captures the full conversion journey so every optimisation decision is based on real commercial outcomes, not partial metrics.
Finally, most PPC accounts suffer from campaign structure decay over time. What started as a well-organised account gradually accumulates paused campaigns, overlapping ad groups, conflicting keywords, and outdated ad copy. This structural debt reduces efficiency and makes meaningful optimisation increasingly difficult. We regularly restructure accounts to maintain clean architecture and peak performance as your business evolves.
Aggressive negative keyword management, search term analysis, and bid adjustments that cut the 20-40% waste most Google Ads accounts carry without anyone noticing.
SEO-grade landing pages that earn higher quality scores from Google, directly reducing your cost per click and stretching every dollar further.
Enhanced conversions, phone call tracking, offline conversion imports, and multi-device attribution so you see the complete picture of PPC revenue impact.
Clean, scalable campaign structures that maintain peak efficiency as your business grows and your ad spend increases over time.
Different industries face different PPC challenges, and a one-size-fits-all approach wastes budget. A tradie competing for emergency plumbing searches needs a fundamentally different campaign structure than an eCommerce store running Shopping ads or a B2B company targeting long sales cycles with multi-touch attribution. We build campaigns around how your specific customers search, evaluate options, and ultimately decide to buy.
Tradies, medical practices, and local service businesses need campaigns targeting urgent, high-intent searches within specific Sydney suburbs. We build geo-targeted campaigns with call extensions, location assets, ad scheduling optimised to your peak enquiry hours, and bid adjustments by suburb that puts your business in front of customers at the exact moment they need you most.
Online retailers need Shopping campaigns, Performance Max, and dynamic remarketing that drive profitable transactions rather than just clicks. We optimise product feeds, manage bid strategies at the product level, and align paid Shopping with organic product visibility for maximum shelf space in search results.
Law firms, accountants, and consultants face high CPCs in competitive categories where a single click can cost $20 to $50 or more. We maximise every click through laser-focused keyword targeting, compelling ad copy that pre-qualifies prospects before they click, and landing pages designed to convert informed buyers who are actively comparing providers before making a decision.
B2B companies with long sales cycles need campaigns that capture leads at multiple funnel stages — from initial awareness through research and evaluation to final decision. We build multi-touch PPC strategies with content-gated offers, retargeting sequences, and CRM-integrated tracking that attributes pipeline revenue back to specific campaigns and keywords so you know exactly which ad spend drives real business outcomes.
Performance earns retention. Monthly reporting connects every dollar of ad spend to measurable commercial outcomes. Request a campaign audit to identify immediate optimisation opportunities.
Book a Strategy CallA disciplined paid search methodology that pairs data-driven optimisation with full transparency. Every dollar is accountable, every decision documented.
Review existing campaigns, identify wasted spend, assess conversion tracking accuracy, and benchmark current performance.
Keyword research, campaign structure, audience segmentation, bid strategy, and landing page requirements mapped to your business goals.
Campaign deployment with daily monitoring, bid adjustments, ad copy testing, and negative keyword management.
Monthly performance reports with revenue attribution, ROAS analysis, and strategic recommendations for scaling profitable campaigns.
Verified performance data from active PPC management engagements. Each metric represents actual campaign results achieved through the methodology described on this page.
Combined SEO and PPC strategy delivered 38% increase in goal conversions and doubled the conversion rate, with 13 out of 14 target keywords ranking on page one.
Integrated paid and organic strategy delivered multi-channel growth for a Sydney HVAC service provider, with organic traffic up 171% and direct traffic up 88% through combined PPC and SEO campaigns.
PPC and SEO serve different timelines and purposes. PPC delivers immediate visibility for competitive terms while SEO builds long-term organic presence. Together, they dominate more of the search results page and provide data that improves both channels.
Budget depends on your industry, competition, and goals. We recommend starting with enough to gather meaningful data — typically $2,000-5,000/month for Sydney businesses — then scaling based on return on ad spend. We will advise on realistic budgets during our strategy session.
We measure return on ad spend (ROAS), cost per conversion, conversion volume, and revenue attribution. Click metrics and impressions are secondary to actual business results.
Yes. Product feed optimisation, Shopping campaign structure, product-level bid management, and alignment with your Merchant Center and organic Shopping listings are all part of our PPC service.
We offer transparent monthly management fees based on ad spend levels and campaign complexity. No percentage-of-spend models that incentivise us to increase your budget. Contact us for a detailed quote.
We monitor keyword-level performance across both channels. When your organic rankings are strong enough to capture the majority of clicks for a term, we reduce or pause paid spend on that keyword and reallocate budget to terms where organic has not yet caught up. This coordination ensures you are not paying for clicks you would have received organically while maintaining visibility for competitive terms where paid support is still needed.
Performance Max is Google's automated campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail, and Maps using machine learning. It can be effective when properly configured with strong conversion data, quality creative assets, and appropriate audience signals. However, without careful setup and monitoring, it can waste spend on low-quality placements. We configure Performance Max campaigns with tight asset groups, proper exclusions, and ongoing optimisation to ensure the automation works in your favour.
PPC delivers traffic immediately once campaigns are live, but optimised performance takes time to develop. The first two to four weeks are focused on data gathering — understanding which keywords, ads, and audiences convert best. By month two, we have enough data to make meaningful optimisations. Most campaigns reach peak efficiency around months three to four as we refine targeting, improve quality scores, and scale the elements that are working.
Absolutely. We set up campaigns in your own Google Ads account, which you own and control at all times. You have full access to see every campaign, every ad, every keyword, and every dollar spent. If you ever choose to move to another agency or manage campaigns in-house, your account, its history, and its data remain entirely yours with no disruption.
Get a free Google Ads audit and discover where your campaigns are wasting spend.
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