Why Magento Needs Specialised SEO
Adobe Commerce (Magento) remains the platform of choice for Sydney's largest online retailers — brands managing thousands of SKUs, multiple store views, and complex product relationships. But Magento's power creates SEO challenges that generic agencies simply cannot solve. Deep technical expertise and platform-specific knowledge are deep technical SEO expertise to optimise effectively.
Every Magento implementation is unique, shaped by years of custom development, third-party extensions, and business-specific configurations. This means cookie-cutter SEO approaches fail on Magento. Effective optimisation requires understanding your specific architecture that can tank your rankings.
What We Optimise for Magento Stores
- Multi-store and multi-language SEO architecture
- Layered navigation and faceted search handling
- Product attribute and configurable product optimisation
- Category page hierarchy and internal linking
- Canonical URL management for complex catalogs
- Full Page Cache and Varnish configuration
- Schema markup for products and reviews
- Core Web Vitals and performance optimisation
Common Magento SEO Challenges
Duplicate Content from Layered Navigation
Layered navigation is Magento's greatest SEO liability. A store with 20 filterable attributes can generate millions of parameter-based URLs. We implement surgical canonical strategies, crawl directives, and URL parameter handling to consolidate ranking signals without losing valuable filter pages.
Performance at Scale
Magento's database-driven architecture means page speed degrades as catalogues grow. We optimise at every layer — full-page cache configuration, Varnish tuning, image compression, and CDN delivery to ensure your site loads fast regardless of catalog size.
Complex URL Structures
Products appearing across multiple categories, store views, and customer groups create a canonicalisation maze. We design URL architectures that make sense to both users and search engines.
Frequently Asked Questions
Magento's enterprise architecture creates unique SEO challenges including duplicate content from layered navigation, complex URL structures, slow page speeds from heavy JavaScript, and canonical tag issues. Specialised Magento SEO addresses these platform-specific technical problems.
Investment in Magento SEO reflects the platform's complexity. Our engagements start from $2,500 per month for established stores and scale based on catalogue size, technical debt, and competitive intensity. Enterprise Magento stores with thousands of products require more extensive optimisation than smaller catalogues.
Magento 2 offers more granular SEO control than Shopify, including full server access, custom URL structures, and advanced schema implementation. However, it requires more technical expertise to optimise properly. When correctly configured, Magento can outperform Shopify for large-scale eCommerce SEO.
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