We Rank the Best Website Builder for SEO

SEO Sydney is often asked for advice on developing websites to best achieve Search Engine Optimisation (SEO). The platform you develop your website can have strong effects on your rankings and organic traffic. It is important to not only choose the best website builder for SEO to develop your website on, but also take advantages of tools that are offered by the platform to increase your SEO.

Making your decision can be hard, with so much information and marketing out there. This is why we have analysed each platform in terms of how SEO friendly they are, and broken down the pros and the cons. We want you to understand what platform is right for you and your website. Use this as an ultimate guide to choosing a website platform with SEO in mind.

WordPress

WordPress is one of the most popular website builder platforms out there, used by the majority of SEO Sydney's clients. WordPress is highly customisable, and can be used to build complicated large websites, as well as easy beginner blogs.

Using a basic WordPress website builder platform for SEO is possible to some extent. However, where WordPress thrives as a platform is in its plugin options. It allows you to customise the level of control you have over many parts of your website, including SEO.

There are two major SEO plugins on the markets. All In One SEO Pack and Yoast. Either one of these plugins will help you understand and optimise your websites SEO. However, Yoast is both more popular and better reviewed, and at SEO Sydney we believe it to be the better plugin for SEO on WordPress.

Yoast has many features. The most helpful one is the ability to let you know your focus keyword. Yoast will scan your webpage and will tell you what you're doing right and wrong attempting to rank for that focused keyword. It also has a feature focusing on the overall writing quality of the work, including the 'ease to read' which is important for encouraging people to stay on your site.

WordPress, even with all its plugins is not the perfect website builder for SEO, because such a thing doesn't exist. Yoast still requires strong and well developed content for H1's and articles to focus on the keywords you want to rank for, amongst other things.

100% Yes. At SEO Sydney WordPress is our favourite website builder for SEO. We highly recommend it for our clients, and for you and your website.

Shopify

Though built initially as an e-commerce platform facilitating online transactions, Shopify has since been able to accommodate content-focused production. It's one of the largest and most popular ecommerce site builders, and many SEO Sydney's customers develop their sites on this platform.

Some of the strong SEO features that Shopify has considered are easy to use basic features, such as, meta descriptions and keywords for all pages including specific product pages. They also have the advantage of being built around ecommerce, meaning they are one of the few sites that focus on products being able to rank well, as well as pages.

One issue that some users may face with Shopify is their 'string urls', meaning product pages may have to have '/product/' included in their URL, this is not ideal, but their other URL optimisation features mean this will normally not be too big of an issue. Another major limitation some find with Shopify is their content options.

Wix

Wix is considered a 'do it yourself' website builder. They have most basic SEO options included as standard for all users, and also have additional features available through apps. However, Wix doesn't have the truly advanced options, as well as the same level of customisation for all features as WordPress.

Weebly

Weebly is considered similar to Wix. They claim they have a free option, making it seem appealing, however this option does not allow you to be ranked by search engine tools, meaning you need to pay for any level of SEO. Weebly is actually quite similar to Wix in terms of what they offer for SEO. They allow for the basics such as metadata optimisation, content management, image alt-attributes, custom URLs, some level of page title customisation and more.