About SEO Sydney — Our Team & Experience

We're a small, senior team of SEO specialists who've spent two decades helping Australian businesses dominate organic search. No juniors, no outsourcing, no conflicts of interest — just experienced practitioners who live and breathe search.

Founded in 2006, Built on Results

SEO Sydney was founded with a simple conviction: businesses deserve an SEO partner who has genuine skin in the game. Too many agencies spread themselves thin, taking on competing clients and recycling the same strategies across industries. We chose a different path.

From day one, we committed to an exclusive one-client-per-industry model. When a medical practice in Surry Hills trusts us with their SEO, their competitors can't hire us — full stop. That exclusivity means our strategies are never diluted and your competitive intelligence stays confidential.

Over two decades, we've navigated every major Google algorithm shift — from Panda and Penguin to the Helpful Content Update and the rise of AI Overviews. Each shift reinforced what we've always believed: ethical, technically excellent SEO always wins long term.

20+Years in SEO
287%Avg. Organic Growth
30+Industries Served
1Client per Industry

Senior Practitioners, Not Account Managers

Every person at SEO Sydney works directly on client campaigns. There are no layers between you and the experts executing your strategy.

Girish Kishore Sawlani — Head of Strategy and Growth at SEO Sydney

Girish

Head of Strategy & Growth

Girish is a seasoned Digital Strategist with over a decade of experience helping businesses grow through data-driven technology solutions. He specialises in building strong client relationships and delivering tailored digital strategies for SaaS and eCommerce businesses. Girish holds an MBA (Professional) from Bond University where he majored in Business Strategy and graduated first in his class for his Business Internship.

His career spans leadership roles across Australia's leading digital agencies. As Head of Accounts at SEO Melbourne, he managed a team of account executives, digital specialists, and developers.

MBA — Bond University 10+ Years Digital Strategy SEMRush Ahrefs BrightEdge Google Analytics Shopify WordPress Klaviyo
Blake P. — Founder and Director at SEO Sydney

Blake

Founder & Director

Blake founded SEO Melbourne and SEO Sydney over 17 years ago and has been at the forefront of search ever since. His career spans Digital Director roles across multiple startups, giving him a rare combination of hands-on technical depth and boardroom-level strategic thinking.

Beyond SEO, Blake brings deep expertise in enterprise architecture, emerging technology, and AI-native business systems — informing the agency's forward-looking approach to search in an era where AI Overviews, LLM citations, and structured data are reshaping how businesses get found online.

17+ Years in Digital Enterprise Architecture AI & Emerging Tech Startup Founder Digital Director

Principles That Define Our SEO Practice

These aren't marketing slogans — they're the operating principles that have kept clients with us for years.

One Client Per Industry

We won't work with your competitors. Your keyword research, competitor intelligence, and strategic playbook are exclusively yours. No exceptions.

Transparent Reporting

Monthly reports with real metrics — rankings, traffic, conversions, revenue attribution. No vanity metrics and no hiding behind jargon. You'll always know exactly where you stand.

White-Hat Only

We've never bought a link, cloaked a page, or used private blog networks. In twenty years, not a single client has received a Google penalty under our care.

AI-Forward Strategy

We don't just optimise for Google's traditional results. Every strategy includes optimisation for AI Overviews, ChatGPT, Perplexity, and Gemini citations.

Senior Team Only

Your work is done by the same experienced specialists you meet in the strategy session. We don't hand off to juniors or offshore teams after you sign.

Two Decades of Search Evolution

Key milestones from SEO Sydney's history — adapting and thriving through every major shift in search.

2006

SEO Sydney Founded

Established with the one-client-per-industry model from the very beginning, focusing exclusively on ethical, sustainable SEO for Sydney businesses.

2012

Surviving Panda & Penguin

While competitors scrambled, our white-hat approach meant zero client penalties during Google's biggest algorithm overhauls. Several businesses came to us after being penalised by other agencies' black-hat tactics.

2016

eCommerce SEO Division Launched

Expanded our specialisation into Shopify and Magento SEO as Australian eCommerce exploded, developing product taxonomy and schema strategies that now drive millions in organic revenue for our clients.

2020

Enterprise SEO & 30+ Industry Verticals

Reached the milestone of serving clients across 30 distinct industries, each with tailored strategies developed from deep vertical expertise.

2024

AI Search Optimisation Pioneer

Among the first Australian agencies to develop dedicated AI SEO strategies for Google AI Overviews, ChatGPT, and Perplexity. Launched our AI Visibility Calculator as a free diagnostic tool.

2026

Today — Dominating Both Search & AI

Continuing to deliver 287% average organic growth while helping Sydney businesses get cited across AI platforms. Our Learning Hub shares the knowledge we've built over two decades.

Why Transparency Matters in SEO

Google evaluates websites on Experience, Expertise, Authoritativeness, and Trust. Here's how we practise what we preach.

E
Experience

Twenty years optimising Sydney businesses across 30+ industries. We've seen — and navigated — every Google update, market shift, and technology change first-hand.

E
Expertise

Our team holds current certifications in Google Analytics, Google Ads, technical SEO, and AI search optimisation. Every strategy is built on deep, current knowledge.

A
Authoritativeness

We rank #1 for our own industry terms — proof that we can deliver what we promise. Our Learning Hub shares genuine expertise with the wider SEO community.

T
Trust

Real office at 60 Martin Place, Sydney. Real team with verifiable credentials. 4.9-star average across 42+ client reviews. Transparent reporting every month.

Ready to Work With Us?

Book a free strategy session with our team. No obligation, no sales pressure — just an honest assessment of your SEO opportunities and how we can help.

Book a Free Strategy Call