What is SEO?
SEO (Search Engine Optimisation) involves the processes of growing a website’s organic search traffic. This is done by ranking in organic search results. SEO is important because you’re unlikely to rank well without it. Ranking highly gets you free, passive, and consistent website traffic month after month. It involves keyword research, content creation, on-page SEO, link building, and technical SEO.
Types of SEO
There are 3 types of SEO:
- Technical SEO includes site indexing to help bot crawling, XML sitemaps, and structured data.
- On-page SEO consists of blogs, content, meta descriptions, page speed, and site navigation.
- Off-page SEO includes backlinks, social media marketing, brand building, as well as guest blogging.
5 Ways To Improve Your SEO
1. Use relevant keywords on your website
Keywords are the words or phrases a customer uses when they search the web. Using keywords is an essential component of SEO for your website. What people search on search engines may be different to the way that humans communicate in person. For example, if someone was looking for a local dentist service – they would most likely search the term ‘dentist near me’, rather than ‘what is my local dentist and where is it?’, to Google.
Strategising by using the right keywords on your website will help your site to rank better, especially when your customers are searching for your business, product, or service. This in turn will allow for greater website visibility.
Keywords should be used your page titles, content, and the file name of the images you include on your site. Keywords can also be used in phrases within your content itself. They should be relevant to your business, services, products or location.
2. Regularly Update Your Content
Frequently updating your website and its content encourages search engines to visit your website more often, increasing their ability to discover new content on your site. As a result, your business will experience ranking benefits.
Information on new products or services and customer success stories or testimonies are examples of new content you can add to your site.
3. Create a positive user experience
Positive user experiences can be created by:
- Having a well-designed website
- Making your site mobile-friendly
- Providing easily accessible and readable information for all
- Avoiding excessive pop-ups and advertisements
- Offering a minimal loading time and optimal page speed
4. Use meta tags in your content
Meta tags do not display on your web page but are used by seach engines for search results. These tags reveal to search engines information on what your page and content is about.
Using keywords and accurate descriptions in your meta tags will improve your search engine optimization.
You can also use tools to improve your site’s ranking as well as to track your progress.
5. Build your links
Search engines examine how many other websites link to or cite your page and your website. High quality external links illustrate that your content is accurate, relevant and useful. High quality referrals are often from reputable websites, therefore have more weight than less reputable sites.
The more referrals you receive from reputable websites, the better your website will rank. There are also internal linking strategies you can implement to boost your website.
SEO Agency Sydney Services
The experts at SEO Sydney understand the importance of providing reliable SEO services that value the customer’s needs. We work collaboratively with clients to improve their SEO. Also, we provide a variety of high-quality services such as website design, PPC services, copywriting, and social media management.
Reach out to the friendly professionals at SEO Sydney to receive a quote. You can also visit our website for more information.