Ecommerce websites face unique SEO challenges. With potentially thousands of product pages, category structures, and variant URLs, getting your ecommerce SEO right requires careful planning and execution.
Good Practices
- Unique product descriptions: Every product page should have original, detailed descriptions that address customer questions and include relevant keywords.
- Optimised category pages: Your category pages are often the highest-value SEO targets. Include descriptive copy, proper H1 tags, and internal links.
- Schema markup: Implement Product, Review, and Offer schema to enhance your search appearance with rich snippets.
- Site speed: Fast-loading pages are critical for both rankings and conversions in ecommerce.
- Internal linking: Link related products, categories, and content to help search engines understand your site structure.
Bad Practices
- Thin content: Product pages with only a few words of manufacturer copy won't compete in search.
- Duplicate content: Product variants, filtered URLs, and syndicated descriptions create duplicate content issues.
- Poor architecture: Deeply nested category structures make it harder for search engines to crawl and index your products.
- Ignoring technical SEO: Crawl budget waste, slow pages, and broken links compound quickly on large ecommerce sites.
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