How To Optimise For Image Search

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Whether you’re a blogger or you’re drafting articles for an online magazine or newspaper, the odds are you’ll end up asking yourself whether your article needs images or not. From an SEO Perspective, the answer is always going to be “yes.” Images breathe life into an article and contribute to your website’s SEO. This video is going to show you how to fully optimise images for SEO, as well as offer pointers on how to use images to offer the best user experience.

Images help readers better understand your article.

Visual search is getting more and more important and it’s a proven method to provide you with a decent bit of traffic. 

With Google’s updated interface, you’ll find new filters, metadata and even attribution when you search for an image. These handy filters show that Google progressively knows what’s in an image and how that image fits into the larger context

Finding the right image is essential, and, Ideally, you’d want to use some original imagery. The image needs to reflect the topic of the article. It’s best to place the image near the relevant paragraph. If you have a featured image, which you’re also trying to rank, try to keep that close to the top of the page. An image with related text ranks better for the keyphrase it is optimized for.

How To Optimise Images - SEO Sydney


The most important part of image SEO is the file name. Google needs to know what the image is about without even looking at it, so your focus keyphrase should be in the image file name. If your image is about sights to see in Sydney, the file name should be ‘Sydney Sightseeing Harbour Bridge.jpg.’ This is because the main keyphrase in this instance would be ‘Sydney Sightseeing Harbour Bridge,’ as it’s the subject of the photo, which is also why it’s at the beginning of the file name. 

The alt text or alt tag plays a very important role in image SEO. It’s added to an image so that there’s a descriptive text in place if the image is unable to be displayed for the user. Make sure to add it to every image you’