One Stop Adventures is the ultimate tour company, featuring tours for Australia and New Zealand. With everything ranging from day tours to multi week-long tours, One Stop Adventures has got it all!
We began working with One Stop Adventures in May and have since put in place a structure to boost their organic traffic, ranking and overall exposure to the SERPS. We performed keyword research, as well as created an SEO implementation document that lays out the steps we take to get them ranking higher on Google and to increase organic traffic. We focused our SEO content efforts on their east coast Australia tours. More specifically their Great Ocean Road Tour.
Once we had constructed our SEO implementation document, we focused on creating a valuable SEO content strategy for One Stop Adventures. We planned out regular content writing time and the accompanying subject matter with user cut through and engagement front of mind. One of our in house copy writers actually attended one of their day tours to the Great Ocean Road! After our little trip (purely for research purposes of course), we were able to put together an ultimate guide for the Great Ocean Road tour.
Not only did we link this blog post to other parts of One Stop Adventure’s website, but we also made sure it coincided with the keywords we had enforced throughout their site structure. Creating long posts like the aforementioned one is extremely valuable for SEO purposes and we continue to write pieces that travellers can connect with and that are inherently beneficial. Learn more about how long form content is important when it comes to content marketing below!
We also focused on posts that were able to link to multiple tours. This means that clients can read the post and be linked to one stop tours from across the site, and in different price ranges. The more tours we link to in a post, the more likely readers are to find a product they are interested in. One of our stand out posts was ‘World Class Australian Wineries’. This post included day tours from some large cities, as well as cross country tours. The mentioning of a variety of tours means that most readers would find something they were interested in. This post also stuck to our long form method for this client, and stayed consistent with their other content.
One Stop Adventures has been a pleasure to work with and we continue to bring them content that sets them apart from the crowd!
And guess what ? In turn increase their rankings and traffic, who would of thought? 🙂