Complete Education Australia

SEO Sydney Complete Education SEO Case Study

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One of our recent clients Complete Education came to us in December last year seeking SEO consultation and strong results. As a business operating nationwide, they needed to be highly ranked in multiple states across Australia. SEO Sydney began our SEO campaign by gaining a comprehensive understanding of their homeschooling services as well as their target market. We then conducted keyword research to uncover what users would search for when seeking homeschooling services. From here, we created a thorough and in-depth implementation document outlining exactly how we will be improving user experience and website navigation, as well as how we will implement keyword strategies, content silos and thorough on page optimisation on their site. 

Once we established a clear step-by-step plan, we entered the development phase. After a website rebuild, the entire site – including all content – was optimised to immensely improve user experience. The site officially went live in March and, within the first five months, we saw incredible results in traffic, page views, keyword rankings as well as reductions in page bounce rates. In the 8-month period between December 2018 to August 2019, organic traffic increased by over 199%.

Comparing August 2019 Vs August 2018, organic search results increased by 100%. The number of users increased by 88.61% and the number of new users increased by 97.90%. In addition, page bounce rates decreased by 10.48%.

SEO Sydney Complete education Australia

Significant traffic increases are evident even within the short 5 month period after setting the site live.  As seen in the figure below, the number of users increased by 88.61% and new users increased up to 97.90%.

Seo Sydney Complete Eduction Australia

Keyword rankings have also improved immensely. Rankings gathered from early August were compared to figures taken in January, prior to site optimisation. All keyword rankings increased – a fantastic result to see. 6 out of 10 keywords were not ranking on the first Google search results page, some ranking as far back as the fourth SERPs. In comparison, 8 keywords now rank in the top 10 search results, with all other keywords ranking just outside of the first page. Almost half of the keywords are now ranking as number one on google and will be the first site a user sees whilst searching for homeschooling services in Australia. These rankings are accurate as of May 16th and may not reflect current rankings as Google’s results are fluid.

We are very excited to see such marked improvements in site traffic and Google rankings within this one-month period since our SEO campaign begun. Looking forward, we will continue adding SEO optimised content to the site regularly to increase organic traffic to the site. This strategy has already had a considerable impact on traffic, rankings and impressions. We will also aim to diversify content on the site to complement various campaign pages.

Complete Education is an example of how targeted SEO techniques can greatly increase customer reach, organic traffic and Google rankings, ultimately contributing to a thriving business. If you would like to achieve results like Complete Education has achieved, contact us here.