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Expert guides on AI search, technical SEO, and digital strategy. Built for Sydney businesses ready to dominate search in 2026.

Digital marketing events Sydney 2026 — Search Marketing Summit, ADMA Global Forum and SMX Australia conference calendar SYDNEY 2026 EVENTS 14 Search Marketing Summit ICC Sydney · March 2026 22 ADMA Global Forum Darling Harbour · June 2026 18 SMX Australia Melbourne · September 2026 5 conferences · Updated Feb 2026
Industry4 min read

Digital Marketing Events Sydney 2026

Search Marketing Summit, ADMA Global Forum, SMX Australia, CeBIT & AMC — dates, venues, costs and what to expect. Updated February 2026.

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Featured snippets the pros and cons in 2026 — Google position zero above standard search results showing SEO impact FEATURED SNIPPET #0
Technical7 min read

Featured Snippets: The Pros and Cons in 2026

Are featured snippets still worth optimising for? A data-driven look at position zero performance and AI Overview impact.

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Sydney hosting, edge caching and Core Web Vitals — performance dashboard showing LCP, INP and CLS scores for Australian websites 96 CWV Score LCP 1.2s ✓ Good INP 150ms ⚡ Needs work CLS 0.04 ✓ Good Sydney-hosted · Edge-cached
Performance9 min read

Sydney Hosting, Edge Caching & Core Web Vitals

Why server location matters for Australian SEO. How edge caching from Sydney data centres can slash load times and boost rankings.

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Using WebP to speed up your website — image format comparison showing PNG versus WebP with 72 percent file size reduction .PNG 2.4 MB slow loading → .WEBP 680 KB 72% smaller ✓ 25-34% compression with zero quality loss
Performance6 min read

Using WebP to Speed Up Your Website

Learn how WebP compression can reduce image sizes by 25-34% while maintaining quality. Essential for Core Web Vitals.

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SERPs across browsers does it matter — Google search results varying across Chrome, Safari and Firefox for the same query 🔵 Chrome 🧭 Safari 🦊 Firefox #1 #3 #2 Same query, different results 500 queries tested across 3 browsers
Technical5 min read

SERPs Across Browsers: Does It Matter?

Do search results differ between Chrome, Safari and Edge? We tested 500 queries to find out what matters for your SEO.

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Canonical tags in SEO the complete guide — duplicate URLs consolidating to a single canonical URL using rel canonical tag /page?ref=email duplicate /page?utm_source=fb duplicate www.site.com/page duplicate /page ✓ canonical <link rel="canonical" href="..." />
Technical10 min read

Canonical Tags in SEO: The Complete Guide

What canonical tags are, when to use them, common mistakes that hurt rankings, and how to audit your site's canonicalisation.

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Local SEO how to optimise your website — map showing business listings with star ratings in Google Map Pack results 📍 ★ 4.8 ★ 4.6 ★ 4.9 Map Pack Your Business ★★★★★ Dominate local search in your suburb
Local SEO10 min read

Local SEO: How to Optimise Your Website

The complete guide to ranking in Google Maps and local search. GBP optimisation, citations, reviews and on-page signals for Sydney businesses.

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Best website builder for SEO in 2026 — comparison of WordPress, Shopify and Wix rated by SEO capability, speed and ease of use WordPress ★★★★★ Shopify ★★★★☆ Wix ★★★☆☆ SEO Speed Ease Which platform is best for your SEO?
Strategy8 min read

Best Website Builder for SEO in 2026

WordPress vs Squarespace vs Wix vs Shopify — we rank the most popular website builders by their SEO capabilities and limitations.

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Content decay vs algorithm updates — two traffic graphs comparing gradual decline versus sudden Google core update drop ORGANIC TRAFFIC ↓ ← gradual decline ALGORITHM UPDATE Core Update ↓ sudden drop →
Strategy8 min read

Content Decay vs Algorithm Updates

Your rankings dropped — but is it content decay or an algorithm update? How to diagnose the real cause and fix it before traffic disappears.

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The psychology of colour selection in SEO — red for urgency, blue for trust, green for growth and their impact on conversions Urgency Red Trust Blue Growth Green Buy Now Learn More Colour choices that impact conversions
Strategy7 min read

The Psychology of Colour Selection in SEO

How colour choices impact user behaviour, bounce rates and conversions — and why it matters for your SEO performance.

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