SEO Sydney’s 10 SEO Tips & Help For Business In 2020

Did you know that seven out of ten consumers search for local businesses via Google and that local Google searches lead one in two people to visit a business within a day? There is no excuse for business owners not to make their businesses as visible as possible on Google today. The task might seem daunting to those of you with not much SEO experience. In this video, we list a few essential tips for 2020 that will help you make sure that your SEO strategy is up to date and that you rank your website on Google.

Make sure you provide potential customers with the information they’re looking for.

Google is now rewarding websites which provide users with valuable content more than ever. What do we mean when we say ‘valuable content’? It’s the type of content that answers users’ queries.

For example, if you’re a boat rental business, you might assume that people coming to your website are people interested in renting a boat. And these are the people you should be providing information and content for. Therefore, to make your site as valuable as possible in this case, you should provide users with useful information such as type of boats they can rent, for how long and how many people, and how much it will cost.

Make sure you utilise on-page optimisation.

With competition as fierce as ever in 2020, it’s never been this crucial. And what do we mean when we say ‘on-page optimisation’? Everything that makes up your website, the text, images, titles and tags, should be described in a way that they tell Google and your users what products or services your business provides. For more tips regarding on page optimisation we recommend checking out Moz’s on-page SEO blog.

Now, let’s continue with our boat hire business example. Each image of the boat you have for hire needs to be described in the best way possible. For the best SEO results, the image title and alt attribute should state what the image shows, while containing specific keywords that you know your potential customers are looking for.

So for example, if the image is of a particular boat, and if you know that your customers are looking for boats using keywords such as ‘boat hire Sydney’, you could describe the image using those keywords combined with the particular boat’s name.

Make sure your site is mobile friendly and loads as quickly as possible.

People searching on their devices are much more likely to leave a site if it’s not adjusted for mobiles and if it doesn’t load within three seconds. In fact, over half of website visitors will leave immediately if the site doesn’t load on their mobiles in three seconds!

You can use tools such as Google’s Test My Site to help you establish how fast your mobile site is and whether it needs to be optimised. The great thing about this tool is that it provides you with a free report with suggestions on how to improve your site speed. Some of those recommendations might be hard to implement yourself so it might be worth hiring a specialised SEO agency or a website developer to help. If you need help implementing some of the tips suggested you can read our article explaining how to prepare for mobile-first indexing, or our site for more information.

In 2020, it is as important as ever to be on top of utilising your online presence to reach new customers. Google search is still a huge source for local business search, therefore you should make sure your business is as visible on Google as possible. By implementing these essential tactics, you will increase your chances of boosting your SEO and become more visible on Google.

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