WordPress SEO Advanced Strategies, Part 1: Nofollow Tags and reputation
Welcome to SEO Sydney’s series on advanced SEO strategies for WordPress. By now you should have covered our basic SEO strategies. To take your website’s rankings to the next level, try implementing some of our advanced SEO tactics. Today we will be talking to you about nofollow tags.
Nofollow tags are an important consideration when linking to another site from your own site. Linking to another site boosts that site’s reputation, as it signals to search engines that you view it as a valuable information source. So what happens when you want to link to someone’s content whose reputation you don’t want to improve? For example, maybe you want to link to someone’s content in order to criticise it. In this situation, you would want to specify that your link is a no-follow link, by using the rel=”nofollow” attribute.
Another instance where no-follow links are important to consider is with comments on your website’s blog. Users may include links to their own websites in your comments sections, exploiting your hard-earned reputation for their benefit. You can utilise a nofollow attribute for the page-level meta tag to prevent search engines from crawling the bad links and comments, which preserves your reputation. Simply insert the tag into your HTML code at the top of the page.
For more information about WordPress plugins, check out our video on how to use the Yoast SEO plugin for WordPress, or SEMRush’s article on the importance of NoFollow Links.