Keyword Strategy & Name Prominence For SEO

SEO Sydney doesn’t try and rank for keywords when competing with sites that have strong name prominence

• Organic search results do not include information about seller characteristics.
• A novel measure of the prominence of a retailer’s name is proposed.
• Revealed preference theory shows this measure summarizes retailer attributes.
• Name prominence is as important as screen position in predicting organic clicks.

It is often the case that the name prominence directly correlates with domain authority. This is consistent with Moz’s domain authority ranking algorithm which states that, “sites with a very large number of high-quality external links (such as Wikipedia or are ranked at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have a much lower DA (domain authority) score.”

At SEO Sydney, competitor analysis is an essential aspect in our campaign strategy, and as part of our keyword research we take these factors into consideration to find the ideal terms for you to rank for. It is imperative that when selecting the primary keywords as a part of an SEO campaign we do not choose ones that will struggle to outrank notable sites with a dominant domain. When selecting primary keywords as a part of a SEO campaign, SEO Sydney takes into account the current position of the page we are looking to rank, the position of notable competitors, and volume of searches of that particular term. Through analysis of these factors the ideal list of keywords can then be chosen to increase your site’s chances of ranking .

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