Sydney SEO

1/2 Can SEO Alone Build Brand Equity?


We Rank #1. You Can Too, Ask Us How!

SEO Sydney builds & creates organic traffic attracting ecosystems. Creative, ethical & results prone. Get a quote today.

The majority of traffic through search engines originates from organic rather than sponsored links. With the understanding that Internet users are more responsive to non-sponsored links compared to their sponsored counterparts, it is important for businesses to identify ways to maximise organic web traffic to their website.

A 2015 study conducted by Baye et. al. has established that businesses who invest in factors such as the quality and brand awareness of its site increases organic clicks both directly and indirectly. The direct effect stems purely from consumer behaviour: the higher the quality of a business or service’s website, the greater the number of consumers who click its link rather than a competitor’s in the list of organic results. On the other hand, the indirect effect stems from the finding that search engines tend to place higher quality sites in better positions, which results in additional clicks because consumers tend to click links in more favourable positions. Based on these results they suggested that investments in quality and brand awareness of a site should be included as part of an SEO strategy.

As the processes of SEO usually produce results that increase the direct and indirect effects discussed by Baye et. al., it can be proven that through SEO a page’s rank can list significantly higher on search engines, which, in turn, positively increases the perception of website quality. With most internet users possessing a schema about the meaning of the search engine rankings, a correlation can be drawn between SERP rankings and brand equity. This theory is supported by Jansen et. al., who states that consumers’ schema regarding SERPs may function in a similar manner to a retail display schema in that display prominence could be indicative of brand strength. This is discussed in further detail in part two of our Brand Equity video series.

We’ve listed some more findings on why brand equity can be improved through SEO in the second part of this series, so go on and check it out, or find more great SEO content at SEO Sydney.


Get a Quote Today

Brain Rank Company Sydney SEO

RankBrain — Google’s Core Algorithm Which Uses Machine Learning

Watch Video
SEO Sydney | AB Testing

A/B Split Testing — How Does It Work?

Watch Video
Help Use These 3 Top Tips To Get Ahead Of Your Competitors SEO Sydney Company

SEO Help Use These 3 Top Tips To Get Ahead Of Your Competitors

Watch Video
Instagram SEO And How To Do It Well

How To Do Instagram SEO Well

Watch Video
SEO For Business In Sydney | SEO Sydney

How To Make Sure Your New Business Website Is SEO Ready

Watch Video
SEO Checklist For Startups | SEO Sydney

SEO Checklist For Startups And Entrepreneurs

Watch Video

Related Videos

Your Details

Step 2: Select Services

Step 1 / 2

Subscribe to the SEO Sydney Podcast