Video content is in increasingly high demand all over the web, making up over 70% of all consumer web traffic. People who watch videos on a page are also 64% more likely to make a purchase! Obviously, the benefits of video content should not be overlooked. One way to make use of the demand is […]
Is your business in the renewable energy industry? Are you looking to improve your content marketing strategy? Here are the best kinds of content strategies for the renewable energy industry: being educational, establishing credibility, building trust and increasing transparency. These content strategies for the renewable energy industry not only help to build a positive reputation […]
In the world of SEO today, there is an increased emphasis on providing meaningful content to users, and Google’s search engine ranking algorithm reflects this. As a result, User Experience (UX) is becoming increasingly relevant to discussions about on page SEO strategy. To learn more about what UX actually is, head to our blog, which […]
“My restaurant is getting fake negative reviews!” “Who would do such a thing?” “How can I fix this?” Consumers and Online Reviews Before we get into how these reviews affect restaurants’ SEO, it is important to consider how consumers use online reviews when making purchasing decisions. According to BrightLocal’s 2017 Local Consumer Survey, 85% of […]
Last year we wrote about how Google Voice Search is already affecting SEO practices. We predicted that websites will soon (or even now!) need to start adapting new SEO strategies due to the increasing popularity of voice search platforms. SEO specialists should therefore start thinking about shifting their focus from single keywords to using conversational […]
SEO for voice search is now a valuable asset in improving a businesses ranking. While voice search is relatively new it is vastly becoming a popular way for people to search for information online. Through the use of popular voice search assistants including Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google Voice, people are able […]
How Social Signals Affect SEO ranking Whether you’re a small or large business, the fight to improve your SEO ranking has never been more merciless. Social media, in particular online customer interactions known social signals are now crucial in helping businesses obtain prime search engine real estate. While there’s no doubt social media provides a […]
While social media like Facebook have developed their search capabilities and are posing threats to Google’s market share, Google upped its game by introducing Google Posts.
In the world of search engine optimisation, schema markups or structured data is another necessary component to understand if you want to boost your companies’ search results. A schema markup is a code of semantics that is created in order for the company to generate informative results for users. All industries can benefit from utilising […]
