Optimising Videos for Google’s Featured Snippets

Video content is in increasingly high demand all over the web, making up over 70% of all consumer web traffic. People who watch videos on a page are also 64% more likely to make a purchase! Obviously, the benefits of video content should not be overlooked. One way to make use of the demand is […]

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What Is A ‘Topic Cluster’ and How to Make It Work for Your SEO Strategy

So, Why Use Topic Clusters? In an ever-changing, always evolving world of search engine algorithms; it’s important to keep up with the ways in which Google ranks pages. It changes almost every day! In the past, to have a successful website ranking in SERP’s (search engine result pages) keywords were, well… key. But each year […]

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How Fake Negative Reviews Are Affecting Restaurants’ SEO

“My restaurant is getting fake negative reviews!” “Who would do such a thing?” “How can I fix this?” Consumers and Online Reviews Before we get into how these reviews affect restaurants’ SEO, it is important to consider how consumers use online reviews when making purchasing decisions. According to BrightLocal’s 2017 Local Consumer Survey, 85% of […]

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