Your product pages are competing against thousands of other retailers for the same search terms. Generic SEO does not cut it for eCommerce — you need a strategy built around product visibility, shopping feeds, category architecture, and conversion optimisation. We build eCommerce SEO campaigns that turn organic traffic into measurable revenue for Melbourne retailers across Shopify, Magento, WooCommerce, and BigCommerce.
Ranking for product keywords means nothing if those visitors do not convert. Our eCommerce SEO service is built around the complete purchase journey — from discovery through to checkout — so every optimisation contributes directly to your bottom line.
Unique descriptions, structured data markup, rich snippets, and internal linking strategies that help every product page earn its own organic traffic. We write product copy that ranks and converts — not thin manufacturer descriptions duplicated across hundreds of competing stores.
Strategic taxonomy and URL structures that maximise keyword coverage across your catalogue without cannibalising your own pages. We design category hierarchies that align with how your customers actually search, ensuring every level of your site structure targets valuable commercial terms.
Theme speed optimisation, Liquid template fixes, app audit and consolidation, collection page strategy, and Shopify-specific structured data.
Learn MoreComplex multi-store configurations, layered navigation handling, URL rewrites, and performance tuning for large Magento catalogues.
Learn MoreProduct feed optimisation, Google Shopping campaign alignment, and free listing management to maximise visibility across all shopping surfaces. We ensure your product data is clean, structured, and compliant so your listings appear in Google Shopping, free product listings, and AI-powered shopping experiences.
Page speed, trust signals, review integration, urgency elements, and checkout flow improvements that turn visitors into paying customers.
A regular SEO agency treats your product pages like any other landing page. That approach ignores the unique technical challenges of eCommerce — faceted navigation generating thousands of duplicate URLs, product variants creating thin content, seasonal stock changes breaking internal links, and shopping feeds requiring constant maintenance. These are not minor issues. They are the difference between a store that ranks and one that gets buried under its own URL bloat.
We have spent over two decades working with Melbourne eCommerce businesses across Shopify, Magento, WooCommerce, BigCommerce, and custom platforms. We understand that your SEO strategy needs to account for inventory changes, promotional cycles, platform limitations, and the reality that your competitors are optimising their product pages right now. Every month you wait is a month they gain ground.
Our one-client-per-industry policy means we never optimise for your competitor. Your strategy, your data, and your competitive intelligence stays with you. When we identify a ranking opportunity in your market, that insight works exclusively for your business — not for a rival store selling the same products to the same customers.
We never work with your direct competitor. Your strategy, data, and insights are exclusively yours.
We report on revenue and conversions, not vanity metrics. Every recommendation ties back to your bottom line.
Shopify, Magento, WooCommerce, BigCommerce — we know the SEO strengths and limitations of each platform.
We have optimised eCommerce stores since before Shopify existed. That depth of experience compounds.
Every eCommerce platform generates SEO problems that standard agencies miss entirely. Faceted navigation alone can create hundreds of thousands of indexable URL combinations from a single category page — each one a potential duplicate content issue and a drain on your crawl budget. Without proper canonical tags, parameter handling, and robots directives, Google wastes its limited crawl allocation on filtered pages instead of your actual product listings.
Product variants compound the problem. A single t-shirt available in five colours and six sizes creates thirty potential URLs, each with near-identical content. The wrong approach — blocking all variants from indexation — loses valuable long-tail traffic from shoppers searching for specific sizes and colours. The right approach uses canonical consolidation, variant-specific schema markup, and strategic indexation decisions that balance keyword coverage against crawl efficiency.
Then there is inventory management. Products go out of stock, seasonal lines rotate, and discontinued items still hold backlinks and accumulated ranking equity. A poorly managed approach returns 404 errors, throws away authority your store has earned over months or years, and frustrates users who clicked through from Google expecting to find a product they can buy. We implement dynamic handling that redirects discontinued products to relevant alternatives, serves appropriate status codes for temporarily unavailable items, and preserves the link equity across your entire catalogue.
Crawl budget management becomes critical once your catalogue exceeds a few thousand products. Google allocates a finite amount of crawling resources to every domain. If those resources are consumed by paginated archives, filtered URLs, internal search result pages, and parameter variations, your new products and updated categories may not get indexed for weeks or months. Our technical audits identify exactly where your crawl budget is being wasted and implement the server-level and on-page fixes needed to reclaim it.
Site speed presents yet another eCommerce-specific challenge. Product images, review widgets, recommendation carousels, and third-party tracking scripts all add weight to your pages. A product page that loads in five seconds instead of two does not just frustrate shoppers — it actively suppresses your rankings in Google. We optimise image pipelines, defer non-critical scripts, implement lazy loading for below-the-fold content, and audit every third-party integration for its real-world impact on Core Web Vitals scores.
We ensure Google spends its crawl allocation on your revenue-generating pages, not on filtered URLs and paginated archives that dilute indexation across your store.
Canonical tags, parameter handling, and variant consolidation that eliminates the duplicate content issues plaguing most eCommerce stores without sacrificing long-tail keyword visibility.
Dynamic handling of out-of-stock, discontinued, and seasonal products that preserves ranking equity and delivers a seamless user experience across your entire product range.
Automated structured data implementation across your entire catalogue — price, availability, reviews, and shipping details — so every product is eligible for rich results in Google search.
Melbourne's retail landscape is one of the most competitive in Australia. Whether you are selling fashion from Fitzroy, homewares from Richmond, or specialty goods across the suburbs, your online store competes against national chains, international marketplaces, and hundreds of local retailers for the same product searches. A targeted eCommerce SEO strategy built around Melbourne's unique market dynamics gives independent retailers the edge they need to compete.
Melbourne shoppers increasingly search with local modifiers — "buy online Melbourne," "same day delivery Melbourne," and suburb-specific product terms. We optimise your product and category pages to capture this high-converting local search traffic that national competitors consistently overlook, connecting you with buyers who want to support Melbourne businesses.
Amazon, eBay, and Kogan dominate generic product searches in Australia. We identify the long-tail and niche product terms where your store can realistically outrank the marketplaces — terms with strong purchase intent where buyers actively want to shop with a specialist retailer rather than a generalist platform.
Melbourne retail runs on seasonal cycles — EOFY sales, Black Friday, Christmas, and back-to-school. We build optimised content and landing pages months ahead of seasonal peaks so your store ranks before the buying frenzy starts, not weeks after competitors have already captured the traffic and conversions.
Your organic SEO strategy should reinforce your Google Shopping, social commerce, and marketplace presence rather than competing against it. We align product feeds, landing pages, and content across every channel so all touchpoints support your overall visibility without cannibalising your own listings.
Every eCommerce platform handles SEO differently under the hood. Shopify makes it easy to launch a store but limits your control over URL structures, robots.txt, and server-level redirects. Magento gives you full technical control but requires significant developer resources to implement SEO changes that Shopify handles with a plugin. WooCommerce sits in between — the flexibility of WordPress with the complexity of managing hosting, security, and performance yourself.
The platform you are on determines your SEO ceiling. Shopify stores often hit a wall with faceted navigation because Shopify does not natively support canonical tags on filtered collection pages. Magento stores struggle with page speed because the platform was built for feature richness, not lightweight performance. WooCommerce stores frequently have plugin conflicts that break structured data or create duplicate content through poorly configured permalink structures.
We have optimised hundreds of stores across all three platforms. The strategy for each is fundamentally different. A Shopify store needs Liquid template modifications, app consolidation to reduce render-blocking scripts, and creative workarounds for URL limitations. A Magento store needs layered navigation configuration, full-page cache tuning, and careful management of URL rewrites across multi-store setups. A WooCommerce store needs plugin auditing, hosting optimisation, and WordPress-specific security hardening that prevents SEO-damaging malware injections.
There is no universally best platform for eCommerce SEO. The best platform is the one that matches your catalogue size, technical resources, and growth trajectory. We will tell you honestly if your current platform is holding you back — and if a migration would deliver enough SEO value to justify the cost and risk involved.
Best for: stores under 5,000 SKUs wanting fast setup. SEO limitations: URL structure locked to /collections/ and /products/ prefixes, no robots.txt editing, limited redirect control, faceted navigation requires third-party apps.
Best for: large catalogues with complex product relationships. SEO strengths: full URL control, native layered navigation handling, multi-store and multi-language support. Weakness: requires dedicated hosting and developer resources for every change.
Best for: content-heavy stores leveraging WordPress blogging for SEO. SEO strengths: full permalink control, extensive plugin ecosystem, easy blog integration. Weakness: performance degrades with large catalogues unless properly optimised at server level.
Best for: mid-market stores wanting Shopify simplicity with better native SEO. SEO strengths: customisable URLs, built-in 301 redirects, automatic sitemap generation. Weakness: smaller app ecosystem limits advanced functionality.
We earn your business every month through transparent reporting and measurable performance. Get A Quote to see if we are the right fit.
Get A QuoteA clear, structured process that delivers results without surprises. You know what is happening, when, and why at every stage.
We start with a comprehensive crawl of your entire store — every product page, category, filtered URL, and redirect chain. This audit covers indexation health, canonical tag implementation, faceted navigation configuration, page speed across product and category templates, mobile UX, structured data gaps, and crawl budget allocation. For Shopify stores, we audit app bloat and Liquid template efficiency. For Magento, we assess layered navigation settings and URL rewrite tables. You receive a prioritised action plan with estimated revenue impact for each fix, so you know exactly where to invest first.
We map commercial search terms to every level of your catalogue — from broad category terms like "buy bedding online Melbourne" down to specific product queries like "bamboo sheet set king size charcoal." This mapping identifies keyword cannibalisation between your own pages, gaps where competitors rank but you do not, and long-tail opportunities across your product variants that most stores completely ignore. The output is a keyword-to-URL map that becomes the blueprint for every content and optimisation decision going forward.
We implement title tags, meta descriptions, header structures, and internal links across your product and category pages at scale. Product descriptions are rewritten to be unique, keyword-targeted, and conversion-focused — replacing manufacturer copy that duplicates across dozens of competing retailers. Category pages receive above-the-fold content that targets head terms without disrupting the shopping experience. Schema markup is implemented for products, reviews, pricing, availability, and breadcrumbs so your listings earn rich results in Google search.
SEO is not a one-time project. Every month we monitor rankings, identify new keyword opportunities from your search query data, optimise underperforming product pages, build internal links to seasonal and promotional content, and adjust strategy based on what is actually driving revenue. Our reporting ties organic traffic directly to sales figures — you see exactly which pages generated how much revenue, what your cost per organic acquisition is compared to paid channels, and where the next growth opportunities sit in your catalogue.
These are not hypothetical numbers. These are real outcomes from real clients using this exact service.
On-page optimisation, SEO copywriting, and conversion-focused content strategy delivered sustained eCommerce revenue growth for this national bedding and homewares retailer.
Doubled the brand's organic user base through targeted SEO strategy, outperforming paid advertising ROI for this health and wellness eCommerce business.
Product page optimisation, targeted content strategy, and technical SEO fixes delivered explosive organic growth for this cold plunge and wellness eCommerce retailer in a rapidly expanding niche market.
Category architecture restructuring and product page optimisation nearly doubled online conversions for this Melbourne furniture retailer competing against national chains and marketplace giants.
Before any content or link building begins, your store needs a clean technical foundation. These are the critical items we assess in every eCommerce SEO audit — and the issues we find in nearly every store we review for the first time. If you are not sure whether your store has these problems, it almost certainly does. Most eCommerce platforms generate these issues by default, and most agencies do not have the platform-specific expertise to identify them.
Crawl budget is the first thing we assess. Google allocates a finite crawling budget to your domain. If filtered navigation is generating thousands of indexable URL combinations — colour filters, size filters, price filters, sort order parameters — Google wastes its crawl allocation on pages that should never be indexed. We configure robots directives, canonical tags, and parameter handling to ensure Google spends its crawl budget on your actual product and category pages.
Duplicate content is the second critical issue. Product variants, session IDs appended to URLs, tracking parameters from email campaigns, and paginated category pages all create duplicate content that dilutes your ranking signals across multiple URLs instead of consolidating them on a single canonical page. We implement canonical tags, parameter handling rules in Google Search Console, and server-level redirects to consolidate this equity.
Structured data completeness determines whether your products appear with rich results in Google — star ratings, pricing, availability badges, and shipping information. Most stores implement basic product schema but miss review aggregation, breadcrumb markup, organisation schema, and the specific offer markup needed for Google Shopping free listings. We audit every schema type and implement the full set your store needs to maximise rich result eligibility.
Page speed across product templates directly impacts both rankings and conversion rates. A one-second delay in load time reduces conversions by an average of seven percent. For eCommerce stores, the culprits are typically unoptimised product images, excessive third-party scripts from review widgets and tracking pixels, render-blocking CSS from unused app stylesheets, and poorly configured image carousels. We audit Core Web Vitals at the template level so fixes apply across your entire catalogue, not just individual pages.
Faceted navigation audit, parameter handling, robots.txt configuration, XML sitemap accuracy, orphaned page detection, and crawl waste elimination across filtered and paginated URLs.
Product variant consolidation, session ID stripping, tracking parameter handling, pagination canonicalisation, and cross-domain duplicate detection for marketplace sellers.
Product schema validation, review aggregate markup, breadcrumb schema, offer and shipping markup, organisation schema, and Google Merchant Center feed alignment.
Template-level LCP, FID, and CLS analysis, image pipeline audit, third-party script impact assessment, render-blocking resource elimination, and server response time optimisation.
Category depth analysis, product cross-linking, breadcrumb implementation, orphaned product detection, and internal link equity distribution across your catalogue hierarchy.
eCommerce SEO pricing depends on your catalogue size, platform complexity, competitive landscape, and current technical health. A Shopify store with 200 products in a niche market requires a fundamentally different investment than a Magento multi-store with 15,000 SKUs competing against national brands. We do not offer cookie-cutter packages because cookie-cutter strategies do not work for eCommerce.
From $1,500/month. Covers technical audit and fixes, product page optimisation, category content, schema implementation, and monthly reporting. Ideal for Shopify or WooCommerce stores in niche markets with moderate competition. Most stores in this range see positive ROI within 4-6 months.
From $3,500/month. Includes everything above plus advanced category architecture, faceted navigation management, Google Shopping feed optimisation, content strategy for buying guides, and competitive gap analysis. Suits growing retailers on Shopify Plus, WooCommerce, or BigCommerce platforms.
From $6,000/month. Full-service eCommerce SEO including crawl budget management at scale, multi-store and international SEO, advanced structured data, conversion rate optimisation, and integration with your paid media and marketplace strategies. Built for Magento, Shopify Plus, and large WooCommerce deployments.
Every engagement starts with a free audit and strategy call where we assess your store, identify the highest-impact opportunities, and provide a transparent quote based on what your business actually needs. We do not lock clients into 12-month contracts — we earn your business every month through measurable results.
eCommerce SEO involves optimising hundreds or thousands of product pages, managing faceted navigation to prevent duplicate content, implementing product schema markup, handling seasonal inventory changes, optimising Google Shopping feeds, and building category architectures that scale. A standard SEO approach simply does not address these complexities.
We optimise Shopify, WooCommerce, Magento, BigCommerce, and custom-built eCommerce platforms. Each has unique SEO capabilities and limitations — for example, Shopify requires specific Liquid template modifications, while Magento needs careful configuration of layered navigation and URL rewrites.
Melbourne eCommerce businesses typically see 3-5x ROI from SEO within 12 months. Unlike paid advertising where traffic stops when you stop paying, organic traffic compounds over time. Our Linen House case study demonstrates 600% revenue growth through sustained organic optimisation.
Technical fixes and quick wins often show improvements within 4-8 weeks. Meaningful revenue impact from content and authority building typically materialises within 3-6 months. Competitive categories like fashion or electronics may take 6-12 months to see full results.
Yes. Product feed optimisation, Merchant Center setup, free listing management, and alignment between your organic and Shopping strategies are all part of our eCommerce SEO service.
We implement dynamic status code handling based on the product's lifecycle. Temporarily out-of-stock products stay indexed with appropriate messaging and back-in-stock notifications. Permanently discontinued products are 301 redirected to the most relevant alternative, preserving accumulated backlink equity. Seasonal products use a rotation strategy that maintains their ranking equity year-round so they are ready to perform when the season returns.
Crawl budget is the number of pages Google will crawl on your site within a given time period. For eCommerce stores with thousands of products, filtered navigation, and paginated category pages, crawl budget becomes a limiting factor. If Google spends its allocation crawling low-value filtered URLs, your new and updated product pages may not get indexed promptly. We optimise crawl budget by blocking unnecessary URL parameters, consolidating paginated content, and ensuring Google prioritises your revenue-generating pages.
Yes. For Melbourne retailers selling internationally, we implement hreflang tags for multi-currency and multi-language targeting, configure Google Search Console for international properties, optimise for country-specific search engines, and ensure your site architecture supports both Australian and international customers without creating duplicate content issues across regional versions of your store.
We track revenue attribution from organic search, not just traffic numbers. Our reporting includes organic revenue growth, conversion rate by landing page, average order value from SEO traffic, cost per acquisition compared to paid channels, and return on SEO investment. Every metric ties back to commercial outcomes so you can see exactly how your SEO investment translates into profit for your business.
Platform migration is a significant decision that depends on your specific limitations. Shopify stores hitting URL structure walls or needing advanced faceted navigation may benefit from a move to Shopify Plus or Magento. However, migration carries real SEO risk — improperly handled redirects can wipe out years of accumulated ranking equity. We assess whether the SEO gains from a new platform justify the migration cost and risk, and if you do migrate, we manage the entire redirect mapping and monitoring process to protect your organic traffic throughout the transition.
Yes. While we are based in Melbourne and specialise in the Melbourne market, we work with eCommerce businesses across Australia. The technical and strategic principles of eCommerce SEO apply regardless of location. For Melbourne retailers, we add local SEO components targeting Melbourne-specific buyer intent. For national or international stores, we focus on broader commercial terms and multi-region targeting strategies.
eCommerce SEO in Melbourne starts from $1,500 per month for smaller stores and scales based on catalogue size, platform, and competitive landscape. A Shopify store with a few hundred products in a niche market sits at the lower end. Larger Magento or Shopify Plus deployments with thousands of SKUs competing against national retailers require a bigger investment. Every engagement starts with a free audit so we can provide a transparent quote based on your actual needs and the realistic ROI we can deliver.
Google Shopping ads are paid listings that appear at the top of search results — you pay per click, and traffic stops when you stop paying. eCommerce SEO optimises your organic product listings so they appear in standard search results, Google Shopping free listings, and AI-powered shopping surfaces without ongoing ad spend. The best eCommerce strategies use both channels together. SEO builds a compounding traffic asset that reduces your long-term dependence on paid advertising, while Shopping ads provide immediate visibility for new products and seasonal promotions.
Get a free eCommerce SEO audit and see exactly where your store is losing sales to competitors.
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