What Is Seasonal SEO?
Even if you have never heard of Seasonal SEO (Search Engine Optimisation), you would have noticed that your business peaks at certain times of the year. This influence of the holidays or seasons to your sales and traffic is called ‘seasonality’. And those who not only notice this trait, but also aim to optimise their websites and online content to rank higher for certain seasons or holidays related keywords, or during specific seasons or holidays, are doing ‘Seasonal SEO’.
Seasonal SEO involves creating content, implementing keywords, and building backlinks that are relevant to the particular time of year or event. For example, if your business sells Halloween costumes may optimise their website for Halloween-related keywords, such as “scary costumes” or “trick-or-treat ideas,” during the months leading up to the holiday. This can increase the likelihood that your website will appear at the top of search engine results when people search for those terms.
Seasonal SEO can be especially important for businesses that rely on holiday sales, as it can help drive traffic to their website during peak shopping periods. However, it can also be applied to other seasonal events and activities, such as summer vacations, back-to-school shopping, or winter sports.
Why Seasonal SEO Matters to My Business
Seasonal SEO can be incredibly important for your business, especially if your traffic and sales can significantly increase on specific seasons or events. Top reasons which motivate business owners’ to optimise their seasonal SEO are listed below.
By optimising your website for seasonal keywords, you can increase the likelihood that people will find your website when searching for related terms. This can result in a significant increase in traffic to your website during peak seasons, which can lead to more sales and revenue.
If your competitors are also optimising for seasonal keywords, then you may need to invest in seasonal SEO to stay competitive. By doing so, you can ensure that your website is appearing at the top of search engine results, and that potential customers are finding your business first.
Better ROI (Return on Investment)
Seasonal SEO can be a cost-effective way to drive traffic to your website, particularly if you’re targeting specific keywords that have a high search volume. By investing in seasonal SEO, you can potentially generate a higher ROI than with other marketing strategies.
Improved Brand Visibility
Optimising your website for seasonal keywords can also help to improve your brand visibility and awareness. By appearing at the top of search engine results for relevant terms, you can increase your brand’s exposure and reach a wider audience.
How to Optimise My Business’ Seasonal SEO
To have better seasonal SEO performance, these are several tips from our SEO experts that you can follow.
Identify the Seasons and Events to Target
Determine the seasons and events that are relevant to your business and that you want to target. This could be holidays, seasonal changes, or specific events.
For example, if you are selling handmade chocolates online, identify when the demand increases. This can be Valentine, Easter, and Christmas, or other holidays and events.
Conduct Seasonal Keyword Research
Use keyword research tools to identify the keywords and phrases that people are searching for related to the season or event you are targeting. This will help you optimise your website and content for the right keywords.
For example, your handmade chocolate business may have “handmade chocolates for valentine” / “handmade chocolates for Mother’s Day” as your profitable seasonal keywords.
Create Seasonal Content
Develop content that is relevant to the season or event you are targeting. This could include blog posts, infographics, videos, or other types of content.
For example, you can create a video about “history of handmade chocolates as a Valentine gift” or “how handmade chocolates as Valentine’s gift looks like from each country in the world”.
Optimise Your Content
Optimise your content with the seasonal keywords you have identified. This includes using the keywords in titles, meta descriptions, headings, and throughout the content itself.
Build backlinks to your seasonal content from other websites. Reach out to other businesses, bloggers, and influencers in your industry to see if they would be willing to link back to your content.
For example, you can inquire if food critics or travel bloggers are interested in writing a content to link back to your website, and vice versa.
Monitor Your Performance
Monitor your website’s traffic and ranking during the season or event you are targeting. Analyse your data and make adjustments to your strategy as needed.
Getting Experts’ Assistance for My Business’ Seasonal SEO
If you’re interested in getting experts’ assistance to optimise your business’ seasonal SEO, get in touch with our friendly, experienced team at SEO Sydney today. We are the #1 ranking SEO Sydney agency (Google us 😁) and have been assisting businesses ranking high on Google’s Search Engine Results Pages for over 20 years. Check our past works here.