Being able to tell a seamless story with character and confidence is a rare talent and can be considered as an art form. But talent alone may not be enough to stand out from what’s readily available on the internet. While there is no one golden method to instantly make your content unique, appealing and rank there is one aspect that is often overlooked and with some small improvements can receive a positive outcome. Optimising your language within your copy to improve your SEO content writing is one. Let’s take a quick look at some implementation strategies that can be easily embraced that can do wonders for the user experience (UX) and consequentially SEO.

UX Content Writing | SEO Language | SEO Company Sydney

First impressions

Starting off with an easy one. You know the old saying first impressions count. Well, the same could be said for how we introduce our content. There are quite a few SEO content techniques that can have a positive impact on your first impression, whether that be in the SERPS or on whether it’s on the page/post itself. Making sure your meta title is click appropriate, eg: each letter of the page title is a capital for instance. Further content that’s placed ‘above the fold’ is the first point of contact that the audience will interact with. Therefore there’s always an understated emphasis on how important the first contact point can be on holding the attention of a pair of eyeballs. Having a strong first impression can lead to influencing the audience’s intent on continuing below the fold to continue reading on or even actively seek out more content. You may have noticed a recent trend of using hyperbolic headlines or cliffhanger introductions to entice an audience. But c’mon we think you’re better than that. What we suggest is to take some time and put some extra oomph to make your introductions standout. Make your intentions clear and precise when communicating with your audience, so they’re aware of what you’re bringing to the table. Compelling language is a great start but don’t forget that supportive media can always help. Think of having a complimentary thumbnail or media piece to go along with your content work.

Humour and language

The next suggestion requires a little more finesse and forethought. Depending on the context itself, humour within writing can bring a delightful surprise to anyone. Humour’s purpose in writing is usually to put the audience in a comfortable state so they can easily digest the content presented. This can be easily done with a joke slipped in or stringing together colourful language to lighten the mood. Putting the audience in a positive state will make your content more memorable and will create a lasting impact. It will also make it more share worthy and from a SEO point of view that leads to effective and natural link building via social heat.  Above all else who doesn’t love a joke to lighten up your day. The hard truth of the matter is that humour is subjective and some authors just have that innate sense of what works and what doesn’t. So consider that when you thinking about putting in another fart joke. Nobody argues with the impact that humour can bring towards any content so consider it next time for your next piece of work.

Internal Linking

We’ve talked about a few writing and language techniques so let’s explore something a bit more on the technical side. Bare with me for a second. Internal linking within your content silo/blog is the process of linking a series of relevant content together to further enhance the user experience of your site. Let’s imagine you’ve created a football fan club page and you’re currently working on an article detailing how they went during their last game. Within your work, you would have likely mentioned a certain player which would ideally redirect to another page that has their profile and overall statistics. This convenient method of making content easily available to your audience inherently makes site navigation a much easier task. However, the main purpose of internal linking is to boost the website’s user experience and thus ranking power into a more favourable position within search engines. For a more in-depth look at the technical side of things go check out Kissmetrics write up on the matter. So start building your library of content and try to find meaningful connections with each individual piece of work.

So what do all these techniques mean in the bigger picture? As much effort as we put towards creating these proud pieces of content, we mustn’t forget how our content is presented and accessible to our audiences. Creating a positive environment that our audience can easily connect to the content will hopefully create better opportunities for audience engagement. Considering all the suggestions above, you now should be able to piece together what’s needed to improve your content to better the user experience and thus SEO. Ideally, all these suggestions will help improve the quality of your work which strengthens the impression that your content can be trusted and relied upon by search engines and their mysterious and ever changing algorithms. 

If you still happen to be a bit overwhelmed, don’t worry. We got you covered. Have a quick look at our SEO Copywriting and Content Writing services over at seomelbourne.com. Or drop an enquiry as we’re more than happy to go over some pointers and SEO tips towards creating some engaging and optimised content for your audience.

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