What’s The Best Attribution Model For Your Business?

What’s The Best Attribution Model For Your Business?

The fundamentals There’s no doubt that digital marketing in this day and age is dispersed with more devices, browsers and users than ever. As a result, deciding which attribution model to implement is an inevitable challenge. The the process of tracing the journey of a consumer through the sales cycle is an increasingly complex task. […]

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Baidu SEO: How To Optimise Your Website For China’s Largest Search Engine

Baidu SEO: How To Optimise Your Website For China’s Largest Search Engine

If your business is looking to expand into China, knowing how to optimise your website for Baidu is essential for success. We provide a comprehensive breakdown of Baidu SEO and what it means to be search engine friendly in China. Baidu is China’s primary search engine and is far more popular with Chinese Internet users […]

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How To Optimise a WordPress Ecommerce Store That’s Built on WooCommerce

How To Optimise a WordPress Ecommerce Store That’s Built on WooCommerce

Top tips for WooCommerce Ecommerce Optimisation Ecommerce WooCommerce sites are ubiquitous these days but what is key to a successful one. Competitive prices? Range of products? Brands on offer? Quality and design? Whist the above are all important elements, it actually all comes down to one thing – volume of conversion prone traffic and how well your […]

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PASO – Personal Assistant Search Optimisation – Why It’s Vital For Business Henceforth

PASO – Personal Assistant Search Optimisation – Why It’s Vital For Business Henceforth

A new challenge has presented itself for digital marketers operating within the SEO industry. This challenge offers the opportunity to add another element to a marketers SEO tools. The rise in personal assistants such as Google Home, Amazon Echo and Apples Home-pod, now will hold their own new opportunity for search engine optimisation. Put simply […]

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Google Lens – Discovering The World Through The Next Level Visual Search Engine

Google Lens – Discovering The World Through The Next Level Visual Search Engine

Many years ago a friend of mine mentioned how nice it would be if you saw a stranger on the street wearing a clothing item you fancy, and right there on the spot you could take a picture and your phone would recognise and advise where and for what price you could purchase it. Maybe […]

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Mobile SEO: Preparing For Google’s Mobile-First Index in 2018

Mobile SEO: Preparing For Google’s Mobile-First Index in 2018

2018 At A Glance Mobile-first indexing is Google’s latest brainchild, which is something that was long overdue. It’s hard to find someone not carrying a smartphone on an average day, and they’ve become a vital tool for everyday business. A large majority of users now rely on their phones for personal services and rarely can […]

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Speeding Things Up With Accelerated Mobile Pages (AMP)

Speeding Things Up With Accelerated Mobile Pages (AMP)

Website development is a complex activity, especially when coding to deliver content in a smooth and strategic way. We live in a world where technology continues to help us make things faster and above all easier. According to data collected by Akamai, “40 percent of shoppers will wait no more than three seconds before abandoning […]

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