SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

SEO’S NEW WAVE: RENDERING, SIGNALING, CONNECTING

We’re sure that you have heard about SEO. If you are here, it’s probably because you want to set up an SEO strategy within your website. In this era of quick changes, SEO is changing too. There’s a Traditional Model who has evolved to the New one. Now, apart from crawling, indexing and ranking, new concepts […]

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Personal SEO – Why You Need To Be Doing It To Land A Job

Personal SEO – Why You Need To Be Doing It To Land A Job

Let’s be honest, it’s not easy to secure the dream job these days. You don’t just wake up one morning and get handed a full time job on a silver platter. With heaps of competition, you need to find a way to stand apart from the crowd. One thing many people often overlook is personal […]

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What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

What the Launch of Google Analytics Cross-Device Retargeting Means for your Business

Cross-Device Retargeting Especially in the last few years, the Internet has proliferated at an unprecedented rate and made its way to the helm of consumers’ everyday lives. The average Australian now owns at least 3 connected devices and displays the tendency to switch between devices depending on their usage preferences. Earlier, users browsing a specific […]

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How To Identify & Get Rid of Ghost Spam Using Google Analytics

How To Identify & Get Rid of Ghost Spam Using Google Analytics

Spam is a result of data received communicating fake results of a website hits, these can be in the form of either Ghost or Crawler spam. In order to filter ghost spam traffic from your website, you must first detect which type of spam your are dealing with.   Ghost Ghost spam infiltrates your Google […]

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What Are Page Values In Google Analytics & What They Mean To Your Website

Before we talk about using page values in Google Analytics, let’s start this blog with a few questions.   Do you have a website that generates leads and / or sales?   Do you have a website with a lot of pages? 20? 50? 100? 200? 1000s?   Would knowing what pages help engage visitors […]

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What Does Google Analytics 360 Mean For Digital Marketers?

One of the most famous quotes about marketing and advertising is attributed to 19th century department store merchant John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In the digital marketing age, this quote is every bit as relevant as it once was. One of […]

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